Assignment 1

MKT260 - International Marketing

Table of Contents

Subject Summary ...................................................................................................................2 Subject Coordinator ...............................................................................................................2

Subject Coordinator ..................................................................................................2 Email ..........................................................................................................................2 Phone .........................................................................................................................2 Consultation procedures ..........................................................................................2

Subject Overview....................................................................................................................2 Abstract ......................................................................................................................2 Learning outcomes....................................................................................................3 Subject content .........................................................................................................3 Key subjects...............................................................................................................3 Assumed knowledge .................................................................................................3

Subject Schedule & Delivery ..................................................................................................4 Prescribed text...........................................................................................................4 Class/tutorial times and location .............................................................................4 Schedule ....................................................................................................................5 Learning materials.....................................................................................................6 Learning, teaching and support strategies ..............................................................6 Recommended student time commitment .............................................................9

Assessment Items .................................................................................................................10 Essential requirements to pass this subject...........................................................10 Items ........................................................................................................................10

Critical Analyses of Internat'l Marketing Issues ........................................11 Case Study on Culture and International Marketing ................................16 Weekly Workshop Discussion Activity.......................................................21 International Marketing Plan.....................................................................23

Assessment Information ......................................................................................................29 Academic integrity ..................................................................................................30 Referencing..............................................................................................................30 How to submit your assessment items ..................................................................30

Online submission process........................................................................30 Postal submission process ........................................................................30 Hand delivered submission process .........................................................31 Alternative submission process ................................................................31

Extensions................................................................................................................31 How to apply for special consideration..................................................................31 Penalties for late submission..................................................................................32 Resubmission ..........................................................................................................32 Feedback processes ................................................................................................32 Assessment return...................................................................................................32

Student Feedback & Learning Analytics ..............................................................................33

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Evaluation of subjects .............................................................................................33 Changes and actions based on student feedback .................................................33 Learning analytics ...................................................................................................33

Services & Support ...............................................................................................................33 Develop your study skills ........................................................................................33 Library Services .......................................................................................................34

CSU Policies & Regulations...................................................................................................34 Subject Outline as a reference document..............................................................34

Subject Summary

MKT260 - International Marketing Session 2 2019 Faculty of Business, Justice and Behavioural Sciences School of Management and Marketing Internal Mode Credit Points 8

Welcome to a new session of study at Charles Sturt University. Please refer to the University's Acknowledgement of Country (http://student.csu.edu.au/study/acknowledgement-of- country).

Subject Coordinator

Subject Coordinator Mr Gana Pathmanathan Email [email protected] Phone 02 9291 9349

Consultation procedures

Any questions concerning the teaching of this subject can be made by contacting me, your lecturer, as below.

My name : Donna Gill

My email : [email protected] (mailto:[email protected])

Email is the best option. Please send a brief message regarding the issue and include the subject name and subject code in your email. If your query is urgent then meet with the subject coordinator

Subject Overview

Abstract

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International economic, cultural, political and legal environments will be studied as a prelude to planning marketing strategies for international markets. The subject will examine the role of marketing research, international finance, market entry and expansion strategies and the marketing mix in international marketing.

Learning outcomes

Upon successful completion of this subject, students should:

• be able to analyse elements of the international environment and their inter- relationship and demonstrate their relevance to international marketing strategies;

• be able to identify and assess international marketing opportunities and threats; • be able to plan, implement and manage international marketing strategies; • be able to formulate effective strategies for international marketing, including market

entry and marketing mix strategies; and • be able to apply cultural sensitivity to create marketing strategies aligned with global

citizenship principles.

Subject content

This subject will cover the following topics:

• International marketing research • The international environment: Economic and financial; cultural; political and legal;

technological and environmental; and competitive factors • International marketing planning • Market entry and expansion strategies • Product and service strategies • Distribution and supply logistics • Pricing strategies and foreign exchange • Promotional strategies • Contemporary issues and future trends

Key subjects

Passing a key subject is one of the indicators of satisfactory academic progress through your course. You must pass the key subjects in your course at no more than two attempts. The first time you fail a key subject you will be at risk of exclusion; if you fail a second time you will be excluded from the course.

The Academic Progress Policy (https://policy.csu.edu.au/view.current.php?id=00250) sets out the requirements and procedures for satisfactory academic progress, for the exclusion of students who fail to progress satisfactorily and for the termination of enrolment for students who fail to complete in the maximum allowed time.

Assumed knowledge

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Assumed knowledge in this subject is equivalent to that covered in MKT110.

Subject Schedule & Delivery

Prescribed text

The textbooks required for each of your enrolled subjects can also be found via the Student Portal Textbooks (http://student.csu.edu.au/study/study-essentials/textbooks) page. Fletcher, R., & Crawford, H. J. (2017). International Marketing: An Asia Pacific perspective (7th ed.). Frenchs Forest, NSW: Pearson Education.

This text is available in paper format from the Co-op Bookshop, or in ebook format from the publisher http://www.pearson.com.au/9781488611162

Class/tutorial times and location

Your class times can be found at Timetable @ CSU (http://timetable.csu.edu.au/). Find out how to use Timetable @ CSU via the Student Portal Class Timetable (http://student.csu.edu.au/study/study-essentials/timetable) page.

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Schedule

Session Week

Week Commencing

Topics Textbook Chapter

Learning Activities

1 15 July Globalisation and international marketing

introduction

1 & 11

2 22 July The international legal and political environment

2

3 29 July The international economic/financial

environment

3

4 5 August Culture and international marketing

4 Assessment 1 due Friday, August 9 (11:59

pm AEST)

Census Date August 9

5 12 August Technology change & Environmental issues

5 & 6

6 19August International market research

7

7 26 August No class(mid-session break)

8 2 september International market selection and entry

8 Assessment 2 due Friday, September 6

(11:59 pm AEST)

9 9 September International marketing planning and strategy

9 & 12

10 16 Sept No class

11 23 Sept Products: goods and services in the

international arena

13 & 17

12 30 Sept Pricing & Distribution in the international arena

14 & 16 Assessment 3 due Monday, 30 September

(11:59 pm AEST)

13 7 October Promotion in international markets

15

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14 14 October Contemporary issues in international marketing

18 Assessment 4 due Friday, October 18

(11:59 pm AEST)

Learning materials

Details of learning materials that support your success in this subject can be found in the Interact2 Subject Site.

Learning, teaching and support strategies

This subject is delivered through weekly, 3 hour workshop/lecturers.

Important assessment notes:

Week 1 We will discuss the subject outline in detail. We will also discuss Assessment 4 in this session.

Week 3 We will discuss Assessment 1. We will discuss your queries regarding Assessment 1 during that session.

Week 6 We will discuss any of your queries regarding Assessment 2.

Week 9 We will discuss Assessment 3 & 4.

Week 12 We will discuss any last minute queries about Assessment 3. You will be able to discuss your queries regarding Assessment 4 in multiple sessions as it is spread out over the term.

Discussion Forum:

Every week you are expected to spend approximately 1 hour in class in discussion witht class as a whole, to share your views on YouTube video, case study or some discussion topic from the book chapter related to the weekly topic. You are encouraged to bring in news, articles, discussion, etc. related to international marketing and I would request you to share your views and opinions in this class discussion time. This time together as group will provide us the opportunity to interact, share our views and apply international marketing concepts and theories in real life situation. You are welcome to post any interesting news or queries which might benefit other students on the discussion forum.

Announcements and Emails:

I will post a series of announcements over the semester, about the weekly topic. I may also email you other messages when necessary. Please remember, if you need to contact me, EMAIL is the best option.

Academic learning support

Information on effective time management is available on the CSU Learning Support website via the following link: http://student.csu.edu.au/

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Visit the learning support website for advice about assignment preparation, academic reading and note-taking, referencing, and preparing for exams at: http://student.csu.edu.au/study

The Study Centres also offers a range of workshops specifically targeting your needs as an international student. These workshops run multiple times per week and build into the comprehensive Academic Skills Development Program that you should participate in. Additionally, a number of student volunteers are available to assist you in a program known as Discipline Support Sessions. Please see the timetables for these programs on the noticeboards on campus and also via the iLearn Interact2 Organisation site.

You may also contact:

• Elaine Rodrigues Study Support Manager Phone: 02 8055 3413 E-mail: [email protected] (mailto:[email protected])

• Mazin Yousif Senior Study Support Coordinator Phone: 02 9291 9361 E-mail: [email protected]

• Miranda Alagich Study Support Coordinator Phone: 02 9291 9360 E-mail: [email protected] (mailto:[email protected])

For appointments, please see Reception.

Queries regarding the content of this subject should be directed to your Subject Lecturer.

Library services

The Library is located on campus as well online. Your campus Library (http://www.csustudycentres.edu.au/about-csu-study-centres/academic-support/ student-library) will support your learning journey by providing the following:

• A Self-Check kiosk for borrowing books: no more queues! • Library orientation, database searching and information literacy workshops run

during the semester • Computer terminals to conduct online research and complete written work • Photocopiers, scanners and printers • State of the art study and research facilities • Access to all subject texts including reserve copies for 2 hour loan • Qualified Information professionals to assist with all your information needs. • And for loan renewals and making requests, check your StudyGroup Library account

by accessing the StudyGroup Library catalogue (http://sga- primo.hosted.exlibrisgroup.com/primo_library/libweb/action/ search.do?vid=SGA)

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Check with your Campus Library for opening hours and visit Library News for updates on Interact2 (https://idp.csu.edu.au/idp/profile/SAML2/Redirect/SSO?execution=e3s1).

CSU Library

For 24/7 access, go to CSU Library online (https://library.csu.edu.au/)http://student.csu.edu.au/library

The CSU Library provides access to online resources. These are:

• Peer-reviewed journal articles • eBooks • Company and government reports • eJournals • Dissertations & theses • Newspapers including Business & Financial newspapers in Factiva (see Business & IT

Journal databases) • Other Reference resources (eg. Australian Bureau of Statistics, Australian standards,

online encyclopaedias & dictionaries to be read on the computer • Online assistance via free call on 1800 808 369, or ‘Ask a Librarian’ - Live Chat or Web

Form.

Other CSU Library services and resources:

https://student.csu.edu.au/library/study-research

• Video tutorials in research skills, finding journal articles for assignments, topic analysis

• Endnote referencing software

• Other online library services to help you successfully complete your assignments

Online Tutorials

http://student.csu.edu.au/library/study-research/training-tutorials-videos

Learn how to:

• Use Primo Search to find eReserve study materials and journal articles

• Search journal databases and web resources for information for your assessment tasks

• Identify appropriate sources of information and peer reviewed material, to evaluate resources

Subject Library Resource Guides

http://libguides.csu.edu.au/

Subject Library Guides are a great way to get started with research. Each online guide is

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tailored to a specific area of study, including Accounting, Business and Information Technology outlining how to research in your area and where to look for information.

Library Help

http://student.csu.edu.au/library/help-contacts

Friendly and quick assistance is available. Ask for help finding information and navigating the library’s extensive eResources.

National Library of Australia - Trove database

http://trove.nla.gov.au/

The Trove database from the National Library of Australia provides access to many different online resources on any subject.

University of Technology Sydney - Blake Library

http://find.lib.uts.edu.au/

All students with a CSU student card can access University of Technology, Sydney (UTS) library for free 10 times per year or paying $50 per year to join CAUL scheme to borrow books and use the UTS library within the guidelines set down by UTS. Access restrictions may be in place during exam periods. The UTS Blake library is located near Chinatown: corner Quay Street & Ultimo Road, Haymarket. Phone: 02 9514 3666.

Contact Details below for any student enquiries:

CSU Study Centre Darlinghurst Library

Ms Mireille Eid Library Manager Phone: 02 9291 9326 Email: [email protected] (mailto:[email protected])

Ms Angie Baho Library Officer Phone: 02 9291 9315 Email: [email protected] (mailto:[email protected])m

Recommended student time commitment

This subject code is an 8 point subject. The CSU Subject Policy states that a standard 8 point subject should require you to spend up to 160 hours engaged in the learning and teaching activities. These activities include the time spent in preparation for assessment, including study for examinations, tests, and assignment preparation.

The following is a recommended breakdown of the hours allocated for successful completion of this:

Various readings including resource materials - approx 3 hours

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Preparation of answers to discussion questions – approx 2 hours Participation in weekly workshop session discussions – approx 1 hour Preparation of each assessment items – approx 4 hours

Assessment Items

Essential requirements to pass this subject

You must obtain at least 50% of the total mark in order to pass this subject.

To be eligible for the grade AA you must have submitted all assessment items in the subject. If you choose not to complete an assessment item and receive an overall mark between 45 and 49 then you will not be granted an AA grade.

Items

Item No. Title Value Due Date*

Return Date**

1 Critical Analyses of Internat'l Marketing Issues 20% 09-Aug-2019 30-Aug-2019

2 Case Study on Culture and InternationalMarketing 30% 06-Sep-2019 01-Oct-2019

3 Weekly Workshop Discussion Activity 5% 30-Sep-2019 22-Oct-2019

4 International Marketing Plan 45% 18-Oct-2019 11-Nov-2019

* Due date is the last date for assessment items to be received at the University ** Applies only to assessment items submitted by the due date

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Assessment item 1

Critical Analyses of Internat'l Marketing Issues

Value: 20% Due Date: 09-Aug-2019 Return Date: 30-Aug-2019 Length: 1000 words (maximum) Submission method options: Alternative submission method

Task

The first assessment aims to enable students by using international marketing theories concepts, and research to analyse situations, challenges that organisations face while marketing their products globally. It will also ensure students have three key skills needed throughout this subject:

1. critical analyses, 2. applying theory to real world situations, and 3. referencing.

Finally, the assessment provides students the opportunity to enhance their research, analyses, critical thinking, and written communication skills; particularly in the areas of views, and argument development. Four resources have been provided for you to use to help you with Assessment One. Even if you feel very confident about your researching and referencing skills, please go to each resource before you begin the assessment as you will need to use them to complete the task.

Access the following in your Resources folder on Interact:

• Online research using Google Scholar • Finding sources using Primo Search • Referencing using APA style • How to apply theory to practice

Then, critically analyse any 2 of the following 5 issues of international marketing:

1. Discuss the theory of comparative advantage and its limitations as an explanation for international trade. (Related to Week 1 topic, Chapter 1 of textbook)

2. Compare the product life cycle with the product trade cycle as explanations for involvement in international marketing. (Related to Week 1 topic, Chapter 1 of textbook)

3. What are the key differences between various forms of political instability? Explain with examples. (Related to Week 2 topic, Chapter 2 of textbook)

4. What are the new emerging global trends likely to influence the global economic scene in the 21st century? (Related to Week 3 topic, Chapter 3 of textbook)

5. What are the most common forms of financial risk involved in doing business internationally? What ways exist of minimising this financial risk for local firms? (Related to Week 3 topic, Chapter 3 of textbook)

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Use at least two academic references for each issue totally a minimum of four references for the whole assessment.

Rationale

Subject learning outcomes

This assessment task will assess the following learning outcome/s: • be able to analyse elements of the international environment and their inter-

relationship and demonstrate their relevance to international marketing strategies. • be able to identify and assess international marketing opportunities and threats.

This assessment will address the first and second learning outcomes by developing skills in critical analysis and applying theory to practice.

Graduate learning outcomes

This task also contributes to the assessment of the following CSU Graduate Learning Outcome/s (https://student.csu.edu.au/study/glo):

• Information and Research Literacies (Knowledge) - CSU Graduates demonstrate that disciplinary knowledge is developed through research and evidence.

• Information and Research Literacies (Skill) - CSU Graduates demonstrate the skills required to locate, access and critically evaluate existing information and data.

• Information and Research Literacies (Application) - CSU Graduates synthesize and apply information and data to different contexts to facilitate planning, problem solving and decision making.

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Marking criteria and standards

Criterion and weighting

Fail (45-49)

Pass (50-64)

Credit (65-74)

Distinction (75-84) High distinction (85-100) Marks

Critical analyses skills for Issue 1 (8 Marks) Answer is critically analysed; argument is coherently developed with support from academic references.

Argument is mostly absent and almost no support is provided.

Elements of an argument and critically analyses are evident and some support is provided. However, there are several gaps in the argument and/or in the support provided.

Some gaps in the argument and moderately critically analysed. Some gaps in the support provided.

Argument is mostly complete and critically analysed. Few gaps in the support.

Argument is complete and critically analysed with full support from academic references.

/8

Critical analyses skills for Issue 2 (8 Marks) Answer is critically analysed; argument is coherently developed with support from academic references.

Argument is mostly absent and almost no support is provided.

Elements of an argument and critically analyses are evident and some support is provided. However, there are several gaps in the argument and/or in the support provided.

Some gaps in the argument and moderately critically analysed. Some gaps in the support provided.

Argument is mostly complete and critically analysed. Few gaps in the support.

Argument is complete and critically analysed with full support from academic references.

/8

Referencing (4 Marks) This criterion is about the application of APA6 referencing

There was limited or no attempt at in- text or end of text referencing

There was an attempt to apply referencing, but style and application were inconsistent

There was consistent style, but application was not consistent with some errors.

The style is consistent throughout the text and end reference list. Application was still inconsistent with

Both in-text and reference list were consistent in terms of style and application of APA6.

/4

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some points remaining unreferenced.

Total Marks: /20

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Presentation

• Clearly write the two chosen issues as headings and provide your analyses. Include a reference list at the end.

• Include a title page that shows the subject code and title, the assessment item numbers, your name and student number, and the total word count. The word count includes everything other than the cover page and the reference list. It includes in-text citations and text included in image.

• Use academic language and writing style in order to communicate your ideas clearly. Being able to communicate well is vital for participating effectively in the workplace.

• Use 12-point, 1.5 line spacing. • Please refer to the CSU referencing guide http://student.csu.edu.au/study/referencing-

at-csu. • In addition, a very useful tool for you to use that demonstrates how to correctly use in

text referencing and the correct way to cite the reference in your reference list can be found at https://apps.csu.edu.au/reftool/apa-6

• Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable source.

• An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste.

• Your assignment should be free of colloquial language and spelling, grammatical and typographical errors. Repeated errors of this kind will be penalised.

Requirements

APA (6th Edition) Referencing must be used, including in-text citations and complete and correctly formatted reference list. More information can be found here

http://student.csu.edu.au/library/integrity/referencing-at-csu (http://student.csu.edu.au/ library/integrity/referencing-at-csu)

This assignment must be submitted through Turnitin.

It is recommended that your name, student ID and page number are included in the header or footer of every page of the assignment.

Further details about submission through Turnitin will be provided via Interact2.

Additional information to assist you with your assignment can be found here http://student.csu.edu.au/study/skills/guidesandtips/writing-at-uni

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Assessment item 2

Case Study on Culture and International Marketing

Value: 30% Due Date: 06-Sep-2019 Return Date: 01-Oct-2019 Length: 1600 words (+/-10%) Submission method options: Alternative submission method

Task

Read the case titled LJ Hooker’s reach to China in Chapter 4 (page: 154) of your textbook and critically analyse the following questions:

1. Which elements of culture can be identified in LJ Hooker’s strategy of targeting cashed up Chinese residential property investors? 2. In your own assessment, what are the real benefits of the Juwai.com strategic alliance for LJ Hooker? 3. What are the cultural differences of the Chinese residential property buyers that are depicted in this case study? 4. Which of Hofstede’s components can be applied to the LJ Hooker and Juwai.com strategic alliance?

You must use at least 5 academic references to support your answers.

Rationale

Subject learning outcomes

This assessment task will assess the following learning outcome/s: • be able to analyse elements of the international environment and their inter-

relationship and demonstrate their relevance to international marketing strategies. • be able to identify and assess international marketing opportunities and threats. • be able to plan, implement and manage international marketing strategies; • be able to formulate effective strategies for international marketing, including market

entry and marketing mix strategies. • be able to apply cultural sensitivity to create marketing strategies aligned with global

citizenship principles.

This assessment will address the first, second, and third learning outcomes. This assessment is specifically related to Topic 4 (chapter 4 of the textbook). The primary purpose of this assessment is to provide students an opportunity to develop skills in the use of cultural concepts and models in the analysis of an international marketing environment. The assignment requires students to analyse a case analyses in a country perspective, identify and specify the cultural issues, and suggest your informed views on the subject matter. The secondary purpose of this assignment is to give students the opportunity to enhance their research, analysis, critical thinking and written communication skills; particularly in the areas of argument development and report writing.

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Graduate learning outcomes

This task also contributes to the assessment of the following CSU Graduate Learning Outcome/s (https://student.csu.edu.au/study/glo):

• Information and Research Literacies (Knowledge) - CSU Graduates demonstrate that disciplinary knowledge is developed through research and evidence.

• Information and Research Literacies (Skill) - CSU Graduates demonstrate the skills required to locate, access and critically evaluate existing information and data.

• Information and Research Literacies (Application) - CSU Graduates synthesize and apply information and data to different contexts to facilitate planning, problem solving and decision making.

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Marking criteria and standards

Criterion and weighting Fail (45-49)

Pass (50-64)

Credit (65-74)

Distinction (75-84) High distinction (85-100)

Critical analyses skills for Question 1 (6 Marks)

Answer is critically analysed; argument is coherently developed with support from academic references.

Argument is mostly absent and almost no support is provided.

Elements of an argument and critically analyses are evident and some support is provided. However, there are several gaps in the argument and/or in the support provided.

Some gaps in the argument and moderately critically analysed. Some gaps in the support provided.

Argument is mostly complete and critically analysed. Few gaps in the support.

Argument is complete and critically analysed with full support from academic references.

Critical analyses skills for Question 2 (6 Marks)

Answer is critically analysed; argument is coherently developed with support from academic references.

Argument is mostly absent and almost no support is provided.

Elements of an argument and critically analyses are evident and some support is provided. However, there are several gaps in the argument and/or in the support provided.

Some gaps in the argument and moderately critically analysed. Some gaps in the support provided.

Argument is mostly complete and critically analysed. Few gaps in the support.

Argument is complete and critically analysed with full support from academic references.

Critical analyses skills for Question 3 (6 Marks)

Answer is critically

Argument is mostly absent and almost no support is

Elements of an argument and critically analyses are evident and some support is

Some gaps in the argument and moderately critically analysed.

Argument is mostly complete and critically analysed. Few gaps in the support.

Argument is complete and critically analysed with full support from academic references.

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analysed; argument is coherently developed with support from academic references.

provided. provided. However, there areseveral gaps in the argument and/or in the support provided.

Some gaps in the support provided.

Critical analyses skills for Question 4 (6 Marks)

Answer is critically analysed; argument is coherently developed with support from academic references.

Argument is mostly absent and almost no support is provided.

Elements of an argument and critically analyses are evident and some support is provided. However, there are several gaps in the argument and/or in the support provided.

Some gaps in the argument and moderately critically analysed. Some gaps in the support provided.

Argument is mostly complete and critically analysed. Few gaps in the support.

Argument is complete and critically analysed with full support from academic references.

Referencing (3 Marks)

This criterion is about the application of APA6 referencing

There was limited or no attempt at in- text or end of text referencing

There was an attempt to apply referencing, but style and application were inconsistent

There was consistent style, but application was not consistent with some errors.

The style is consistent throughout the text and end reference list. Application was still inconsistent with some points remaining unreferenced.

Both in-text and reference list were consistent in terms of style and application of APA6.

Written expression (3 Marks) This criterion is about the written expression including grammar, language and punctuation

Poor written expression

Several errors in the written expression

Some errors in the written expression

Good written expression Excellent written expression

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Presentation

• Use a question answer format. Clearly write the number of the question i.e. Answer 1, Answer 2, Answer 3, Answer 4. (introduction and conclusion not needed for this assessment).

• Include a title page that shows the subject code and title, the assessment item numbers, your name and student number, and the total word count. The word count includes everything other than the cover page and the reference list. It includes in-text citations and text included in images.

• Use academic language and writing style in order to communicate your ideas clearly. Being able to communicate well is vital for participating effectively in the workplace.

• Use 12-point, 1.5 line spacing. • Please refer to the CSU referencing guide http://student.csu.edu.au/study/referencing-

at-csu. •In addition, a very useful tool for you to use that demonstrates how to correctly use in text referencing and the correct way to cite the reference in your reference list can be found at https://apps.csu.edu.au/reftool/apa-6

• Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable source.

• An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste.

Your assignment should be free of colloquial language and spelling, grammatical and typographical errors. Repeated errors of this kind will be penalised. Marks will be reduced for failure to follow presentation requirements.

Requirements

APA (6th Edition) Referencing must be used, including in-text citations and complete and correctly formatted reference list. More information can be found here

http://student.csu.edu.au/library/integrity/referencing-at-csu (http://student.csu.edu.au/ library/integrity/referencing-at-csu)

This assignment must be submitted through Turnitin.

It is recommended that your name, student ID and page number are included in the header or footer of every page of the assignment.

Further details about submission through Turnitin will be provided via Interact2.

Additional information to assist you with your assignment can be found here http://student.csu.edu.au/study/skills/guidesandtips/writing-at-uni

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Assessment item 3

Weekly Workshop Discussion Activity

Value: 5% Due Date: 30-Sep-2019 Return Date: 22-Oct-2019 Submission method options: Alternative submission method

Task

This assessment task requires you to participate in discussion activities throughout the term. Discussion activities topics will be discussed in class. In addition to the discussion activities, additional international marketing news and articles will also be discussed as we progress in the term. You are encouraged to participate in all discussion sessions, and you will be graded on two discussion activities of your choice. You will be given the opportunity to choose your best discussion participation topics and you must deliver these two topics for marking and upload a word document. While completing these discussion activities, you need to consider other fellow students’ views and perspectives.

Upload a word document where you will need to include the three discussion activities that you want me to grade. Please note, if you have submit a discussion activity in the word document but have not delivered that same activity in our class discussions, you will not receive any grade on that.

Contribute your answer in class discussion sessions and you then must upload as a word document.

The participation is assessed on the quality of the argument presented.

No references are needed for this discussion participation.

Rationale

Subject learning outcomes

This assessment task will assess the following learning outcome/s: • be able to analyse elements of the international environment and their inter-

relationship and demonstrate their relevance to international marketing strategies. • be able to identify and assess international marketing opportunities and threats. • be able to plan, implement and manage international marketing strategies; • be able to formulate effective strategies for international marketing, including market

entry and marketing mix strategies. • be able to apply cultural sensitivity to create marketing strategies aligned with global

citizenship principles.

This assessment will address the first and second learning outcomes by developing skills in critical analysis. This assessment will enable you to demonstrate your ability to participate and share your knowledge in online moderated spaces. Specifically, you will be able to compare and contrast your subject related ideas and knowledge with your fellow classmates. Also, this participation will enable you to critique and appraise ideas and perspectives of other students

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by creating and sharing information and knowledge in online moderated spaces.

Graduate learning outcomes

This task also contributes to the assessment of the following CSU Graduate Learning Outcome/s (https://student.csu.edu.au/study/glo):

• Information and Research Literacies (Knowledge) - CSU Graduates demonstrate that disciplinary knowledge is developed through research and evidence.

• Information and Research Literacies (Skill) - CSU Graduates demonstrate the skills required to locate, access and critically evaluate existing information and data.

• Information and Research Literacies (Application) - CSU Graduates synthesize and apply information and data to different contexts to facilitate planning, problem solving and decision making.

Marking criteria and standards

Criterion and weighting

Fail (45-49)

Pass (50-64)

Credit (65-74)

Distinction (75-84)

High distinction (85-100)

Marks

Quality of your argument (3 marks)

Two online forum activities not completed. No analyses present, mostly descriptive.

Two online forum activities completed. Minimum analyses and evaluation of the issues attempted.

Two online forum activities completed. Some gaps in the analyses and evaluation of the issues attempted.

Two online forum activities completed.Good analyses and evaluation of the issues attempted.

Two online forum activities completed. Outstanding analyses and evaluation of the issues attempted.

/3

Quality of writing (2 marks)

Lack of arguments. Poor writing style.

Several errors in argument development. Moderate writing style.

Some errors in argument development. Good writing style.

The argument is largely expressed. Great writing style.

The argument is clearly expressed. Excellent writing style.

/2

Total Marks:

/5

Presentation

This activity will run in our class sessions each week. A separate topic is introduced each week and news and articles will be added to the weekly discussions, as the term progresses. You must present your three discussion activities in class to be eligible for marking.

When submitting your completed work use the following format.

• Cover page, stating the subject code and title, the assessment number and title, your

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name and student ID. • Discussion activity 1 – include the activity name along with week number or news

title and your participation. • Discussion activity 2 – include the activity name along with week number or news

title and your participation. • Discussion activity 3 – include the activity name along with week number or news

title and your participation.

Requirements

Assessment item 4

International Marketing Plan

Value: 45% Due Date: 18-Oct-2019 Return Date: 11-Nov-2019 Length: 3000 words (maximum) Submission method options: Alternative submission method

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Task

This assessment is to develop an international marketing plan for any one of the following Australian product/service to an international market:

• Australian dairy product to China • Australian made natural cosmetics (e.g. soap, shampoo, lotion, etc.) to Japan • Australian event management consultancy (i.e. major sports, music, and other events,

venues, and conference centres) in UAE • Australian beef in a European country of your choice

The marketing plan will have two major sections:

• Section 1: Country/Product Opportunity Brief • Section 2: Marketing plan

Section 1: Country/Product Opportunity Brief (maximum 1000 words):

In this section, you are expected to research market opportunities, develop a ‘Country/Product Opportunity Brief’ highlighting the opportunities and challenges that exist for your chosen product/service entry into the given country.

The objective of developing a country/product brief is to identify international marketing opportunities in your focus market for your chosen product/service and this will form the first few sections of a comprehensive international marketing plan. You will need to conduct research on products/service with which you plan on entering the market, as well as research the most current issues that you may face in entering a specific country. Issues include, but are not limited to legal/regulatory concerns, political risk, cultural nuances that require adaptation, entry/importation procedures/policies, competitive nature of industry, suppliers/channels of entry, and tariffs/taxes.

This section should be a maximum of 1000 words. It is strongly recommended to use headings/ sub-headings in this section. This section must include:

• Situation Analysis Business environment - Information on aspects of the macro and micro environment (PESTLE) relevant to this opportunity Market Analysis - Customer segments/profiles relevant to your product in that market, size, growth rates Competitive Analysis – who are the major competitors and what is their competitive advantage Organisational Analysis – evaluation of the Australian product/service you recommend for this opportunity – what is your product’s/service’s competitive advantage?

• SWOT Analysis – a summary of key points discovered in the Situation Analysis (present in a matrix format).

You are expected to utilise numerous data sources in compiling data, such as government (country) and non-government sources (UN, World Bank, IMF, etc.), Australian Government sites, company records, consulting, legal and advertising firms, country-specific internet sites, trade statistics, and embassy resources. Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable source.

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Section 2: Marketing Plan (maximum 2000 words):

This section involves the development of the remaining sections of the international marketing plan. In this section, you will build on what you have developed in Section 1 and complete the remaining sections of a comprehensive international marketing plan. You are expected to develop a detailed market entry plan that will involve making decisions on issues such as:

• mode of entry; • segmentation, targeting, positioning; and • strategic options for the 4Ps, including the extent of standardisation vs. adaptation

needed.

This section should be a maximum of 2000 words. It is strongly recommended to use headings/ sub-headings in this section. This section must include:

• Mode of Entry Locations: city, region, etc. Exclusive marketing or joint venture, etc. for marketing of the product/

• Segmentation, Target, Positioning(STP should be consistent with and driven by overall competitive strategy)

Segmentation options and final basis and analysis for segmentation Target group selected, size, sales potential Positioning options and final analysis and basis for positioning

• Marketing Mix (4 P’s should be integrated among themselves and consistent with STP)

Product (degree of standardization/customization, why appropriate, what needs products meets, what their advantages would be over local and global competitors’ products/services, etc.) Promotion (what media, other promotional efforts, what kind of reach expected, how promotion would be culturally appropriate or tailored, degree of standardization, etc.) Pricing (what pricing strategy used (financial analyses not required) Place or Distribution (what channels to be used, what channels available, expected ease or difficulty of channel access, measures used to overcome difficulties, direct distribution or using partners or agents, sales force management, etc.)

Use at least 15 academic references for this assessment.

Rationale

Subject learning outcomes

This assessment task will assess the following learning outcome/s: • be able to analyse elements of the international environment and their inter-

relationship and demonstrate their relevance to international marketing strategies.

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• be able to identify and assess international marketing opportunities and threats. • be able to plan, implement and manage international marketing strategies; • be able to formulate effective strategies for international marketing, including market

entry and marketing mix strategies. • be able to apply cultural sensitivity to create marketing strategies aligned with global

citizenship principles.

This assessment will address the first, second, third, and fourth learning outcomes. The country/product opportunity brief is designed to encourage students to engage in independent and reflective learning, as well as develop the skills to locate, evaluate and use relevant information for a specific international marketing plan. It will also expect an in-depth engagement with relevant international marketing knowledge and will help students build skills required for multidisciplinary work.

This assessment has been designed in order to:

• assist you to develop and demonstrate your learning about the nature of international marketing and the importance of macro-environmental scanning and research,

• allow you to develop your information searching and critical thinking skills; • demonstrate the application of the knowledge gained in the class to the development

of strategies and marketing mix elements in an international market; • allow you to develop your information searching and critical thinking skills; and

provide you with further experience in academic writing;

This assessment covers topics from Week 2, 3 and Week 6 up to Week 11 (Chapter 2, 3, 4, 7, 8, 9, 12, 13, 17,14, 16, and 15).

Graduate learning outcomes

This task also contributes to the assessment of the following CSU Graduate Learning Outcome/s (https://student.csu.edu.au/study/glo):

• Information and Research Literacies (Knowledge) - CSU Graduates demonstrate that disciplinary knowledge is developed through research and evidence.

• Information and Research Literacies (Skill) - CSU Graduates demonstrate the skills required to locate, access and critically evaluate existing information and data.

• Information and Research Literacies (Application) - CSU Graduates synthesize and apply information and data to different contexts to facilitate planning, problem solving and decision making.

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Marking criteria and standards

Criterion and weighting Fail (45-49)

Pass (50-64)

Credit (65-74)

Distinction (75-84) High distinction (85-100)

Marks

Critical analysis skills - This criterion is about describing

and evaluating the information found when

researching the context (5 Marks)

Can present limited reliable evidence

supporting the identified

opportunity and some is missing,

incorrect or irrelevant.

Can review and present some of the

reliable evidence supporting the

identified opportunity but

some evidence is missing or incorrect.

Can review and present most of the

reliable evidence supporting the

identified opportunity but

lacks critical analysis and evaluation

Can clearly present the appropriate

reliable evidence supporting identified

opportunity with clear evaluations and

conclusions

Can critically review and present the

appropriate reliable evidence with highly

insightful and appropriate

analyses, evaluations and

support for identified

opportunity

/5

Application skills – Situation analyses and

SWOT analyses, (15 Marks)

Situation analyses and SWOT analyses

were poorly or almost not

connected to theory, approaches,

concepts, and models.

Situation analyses and SWOT analyses

were adequately connected to

theory, approaches, concepts, and

models.

Situation analyses and SWOT analyses

were moderately connected to

theory, approaches, concepts, and

models with clear links.

Situation analyses and SWOT analyses were connected to

theory, approaches, concepts, and models with clear, logical and explicit connections

Situation analyses and SWOT analyses were connected to

theory, approaches, concepts, and models with

exceptional, logical and meaningful

links.

/15

Application skill – Components of Marketing Plan This is about strategic recommendations for the company (20 Marks)

Components of marketing plan were poorly or

almost not connected to

theory, approaches, concepts, and

models.

Components of marketing plan

were adequately connected to

theory, approaches, concepts, and

models.

Components of marketing plan

were moderately connected to

theory, approaches, concepts, and

models with clear links.

Components of marketing plan were connected to theory,

approaches, concepts, and models with clear, logical and explicit connections

Components of marketing plan

were connected to theory, approaches,

concepts, and models with

exceptional, logical and meaningful

links.

/20

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Presentation - This criterion is about the use of presentation skills (3 Marks)

Poor grammar, spelling,

punctuation, concepts were not

clear, materials difficult to read - no

tables or figures

Some grammatical errors, sentences

were clear and complete, clear

structure and formatting, some diagrams, but not

explained and only decorative

Minor grammatical errors, sentences

were clear and complete, structure

and format were used to aid the

audience including graphics, that are

relevant to argument

Free of grammatical errors. Structure and

format were clear. Sentences were well

constructed. Language was

concise. Excellent use of relevant graphics

Free of grammatical errors. Structure and format were clear, logical and

consistent. Sentences were well

constructed. Exceptional use of

clearly relevant graphics

/3

Referencing Skills - This criterion is about the application of APA6 referencing (2 Marks)

There was limited or no attempt at in text or end of text

referencing

There was an attempt to apply referencing, but

style and application were

inconsistent

There was consistent style, but application was not

consistent, with some errors

The style is consistent throughout the text and end reference

list. Application was still inconsistent with

some points remaining

unreferenced.

Both in-text and reference list were consistent in terms

of style and application of APA6

referencing

/2

Total Marks: /45

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Presentation

• Use a report format. It is assumed that you are familiar with the conventions of report writing. For guidance, you can get help from

• http://student.csu.edu.au/__data/assets/pdf_file/0008/186443/reportwrtg.pdf • Include a formal cover page that shows the subject code and title, the assessment item

numbers, your name and student number, and the total word count. The word count includes everything other than the cover page, executive summary, table of contents and the reference list. It includes in-text citations and text included in images.

• Use academic language and writing style in order to communicate your ideas clearly. Being able to communicate well is vital for participating effectively in the workplace.

• Use 12-point, 1.5 line spacing. • Please refer to the CSU referencing guide http://student.csu.edu.au/study/referencing-

at-csu. •In addition, a very useful tool for you to use that demonstrates how to correctly use in text referencing and the correct way to cite the reference in your reference list can be found at https://apps.csu.edu.au/reftool/apa-6

• Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable source.

• An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste.

• Marks will be reduced for failure to follow presentation requirements. • Your assignment should be free of colloquial language and spelling, grammatical and

typographical errors. Repeated errors of this kind will be penalised.

Requirements

APA (6th Edition) Referencing must be used, including in-text citations and complete and correctly formatted reference list. More information can be found here

http://student.csu.edu.au/library/integrity/referencing-at-csu (http://student.csu.edu.au/ library/integrity/referencing-at-csu)

This assignment must be submitted through Turnitin.

It is recommended that your name, student ID and page number are included in the header or footer of every page of the assignment.

Further details about submission through Turnitin will be provided via Interact2.

Additional information to assist you with your assignment can be found here http://student.csu.edu.au/study/skills/guidesandtips/writing-at-uni

Assessment Information

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Academic integrity

Academic integrity means acting with honesty, fairness and responsibility, and involves observing and maintaining ethical standards in all aspects of academic work. This subject assumes that you understand what constitutes plagiarism, cheating and collusion. If you are a new student we expect you to complete the modules called Academic Integrity at CSU (http://student.csu.edu.au/library/integrity/academic-integrity-course).

CSU treats plagiarism seriously. We may use Turnitin to check your submitted work for plagiarism. You can use Turnitin to check for plagiarism (http://student.csu.edu.au/library/ integrity/referencing-at-csu/checking) in your assessments before submission.

Referencing

Referencing is an important component of academic work. All assessment tasks should be appropriately referenced. The specific details of the referencing requirements are included in each assessment task description. Get referencing style guides and help (http://student.csu.edu.au/library/integrity/referencing-at-csu) to use for your assessments.

How to submit your assessment items

Online submission process

Assessment tasks that are not completed through the Subject site need to be submitted electronically via Turnitin site by the due date. You will be able to add yourself to the Turnitin class once the class is set up by your Lecturer.

Unless advised otherwise, all Turnitin submissions are due by midnight (AEST) of the date specified. Please note that the time and the date of your Turnitin submission will be used to determine your official submission time.

All textual elements within an assessment must be submitted in a format that is readable by Turnitin. Specific exceptions, where an assessment requires the insertion of image based evidence of workings will be outlined in the context of the assessment. Students that deliberately attempt to insert content of assessments in a format that is not readable by Turnitin may be subject to Academic misconduct investigations.

Additional Submission Information:

It is recommended that your name, student ID and page number are included in the header or footer of every page of any assignment. You are also required to rename your assignment file before you submit via Turnitin as per below protocol: SUBJECT CODE, SI, SURNAME, STUDENT ID, ASSESSMENT NUMBER, SESSION. Example – BUS100 SI PATEL 11554466 A3 201860.doc

Postal submission process

Under normal circumstances postal submissions will not be accepted for any of the assessments required.

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Hand delivered submission process

Under normal circumstances hand delivered submissions will not be accepted for any of the assessments required.

Alternative submission process

Please see Online Submission above.

Extensions

It is best to complete assessment items by the due date. However, when something unavoidable comes up an extension may be possible. The following principles are used when processing extensions

1. For in-session assessment items, an extension request for up to three (3) calendar days can be made by emailing your subject coordinator directly before the due date. In your email please state the reason why you need more time as well as what precisely you are requesting. Supporting documentation is not required. If an extension is requested in the above format with a valid reason and your request does not disadvantage other students, the extension will be approved.

2. For in-session assessment items, extension requests of more than three (3) calendar days must be made via the special consideration form:https://apps.csu.edu.au/specialcons/. (https://apps.csu.edu.au/specialcons/)The request must be made before the due date and must include supporting documentation. Acceptable reasons are given in the Special Consideration Policy<https://policy.csu.edu.au/view.current.php?id=00298>. Each request will be considered on a case by case basis. The request may not be granted. The maximum extension possible will be seven (7) calendar days.

3. If you receive an extension, then you should expect the assessment item and its feedback to be returned later. If you submit later than the extended due date you will receive late penalties as per guidelines below.

4. Unless your extension permits otherwise, submissions received 10 days after the original due date will receive zero.

5. For end of session exams, you can request a supplementary exam viahttps://apps.csu.edu.au/specialcons/. (https://apps.csu.edu.au/specialcons/)This request must be made within 3 working days of the date of exam and must include supporting documentation. Acceptable reasons are given in the Special Consideration Policy <https://policy.csu.edu.au/view.current.php?id=00298>. For medical issues, a CSU medical certificate is required. If the supplementary exam (SX) is awarded then your exam is moved to the next examination period. In order to preserve exam integrity and manage the logistics of exams, the timing of a supplementary exam is heavily restricted.

How to apply for special consideration

Academic regulations provide for special consideration to be given if you suffer misadventure or extenuating circumstances during the session (including the examination period) which prevents you from meeting acceptable standards or deadlines. Find the form on the Student

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Portal Special Consideration, Misadventure, Advice and Appeals (http://student.csu.edu.au/ study/academic-advice) page.

Penalties for late submission

The Faculty of Business, Justice and Behaviural Sciences has determined that the penalty for the late submission of an assessment task (without obtaining the Subject Coordinator's approval for an extension) will be:

10% deduction per day, including weekends, of the maximum marks allocated for the assessment task, i.e. 1 day late 10% deduction, or 2 days late 20% deduction.

An example of the calculation would be:

Maximum marks allocated = 20 Penalty for one day late = 2 marks (so, a score of 18/20 becomes 16/20 and a score of 12/20 becomes 10/20).

If an assignment is due on a Friday but is not submitted until the following Tuesday, then the penalty will be four days (40% deduction or 8 marks in the example above).

Submissions more than 10 days late will be acknowledged as received but will not be marked.

Resubmission

Under normal circumstances resubmission of assessment items will not be accepted for any of the assessments required in this subject.

Feedback processes

You will receive feedback in several forms throughout the semester.

You will receive a mark for each assessment except where the assessment has a satisfactory/ unsatisfactory grade type. The mark of the assessment will indicate the grade for that assessment.

Feedback on your assignment can be viewed on Turnitin after the assignment results are released. The following are some of the forms of feedback that I may use.

• Voice comments • In text comments • Marking rubrics • End of text comments

You may also approach me in class for further clarification or feedback on the assignment.

Assessment return

You should normally expect your marked assignment to be returned to you within 15 working days of the due date, if your assignment was submitted on time. If you submitted your

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assignment on time but have not received it back by the return date, you should make enquiries in the first instance to your lecturer.

Student Feedback & Learning Analytics

Evaluation of subjects

CSU values constructive feedback and relies on high response rates to Subject Experience Surveys (SES) to enhance teaching. Responses are fed back anonymously to Subject Coordinators and Heads of Schools to form the basis for subject enhancement and recognition of excellence in teaching. Schools report on their evaluation data; highlighting good practice and documenting how problems have been addressed. You can view a summary of survey results via the Student Portal SES Results (https://student.csu.edu.au/study/subject- experience-survey-results) page.

We strongly encourage you to complete your online Subject Experience Surveys. You will be provided with links to your surveys via email when they open three [3] weeks before the end of session.

Changes and actions based on student feedback

Based on feedback from past students, changes made to the subject include ensuring that the Interact2 site conforms to the standard Faculty template to reduce any confusion with locating resources.

Learning analytics

Learning Analytics refers to the collection and analysis of student data for the purpose of improving learning and teaching. It enables the University to personalise the support we provide our students. All Learning Analytics activities will take place in accordance with the CSU Learning Analytics Code of Practice. For more information, please visit CSU's Learning Analytics (http://www.csu.edu.au/division/student-learning/home/analytics-and-evaluations/ learning-analytics) website. Data about your activity in the Interact2 site and other learning technologies for this subject will be recorded and can be reviewed by teaching staff to inform their communication, support and teaching practices.

Services & Support

Your Student Portal (http://student.csu.edu.au/) tells you can how you can seek services and support. These include study, admin, residential, library, careers, financial, and personal support.

Develop your study skills

Develop your study skills (https://student.csu.edu.au/study/skills) with our free study services. We have services online, on campus and near you. These services can help you develop your

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English language, literacy, and numeracy.

Library Services

CSU Library (https://student.csu.edu.au/library) provides access to the eBooks, journal articles, books, and multimedia resources needed for your studies and assessments. Get the most out of these resources by contacting Library staff either online or in person, or make use of the many Library Resource Guides, videos and online workshops available.

CSU Policies & Regulations

This subject outline should be read in conjunction with all academic policies and regulations. Please refer to the collated list of policies and regulations relevant to studying your subject(s) (http://student.csu.edu.au/administration/policies-regulations-subjects) which includes links to the CSU Policy Library (http://www.csu.edu.au/about/policy) - the sole authoritative source of official academic and administrative policies, procedures, guidelines, rules and regulations of the University.

Subject Outline as a reference document

This Subject Outline is an accurate and historical record of the curriculum and scope of your subject. CSU's Subject Outlines Policy (https://policy.csu.edu.au/view.current.php?id=00267) requires that you retain a copy of the Subject Outline for future use such as for accreditation purposes.

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