MKT2317 Comprehensive Project (CP) Overview: Critical Components

Comprehensive Project Phases

Comprehensive Project Part 1 – Product/Service selection

Think carefully about this selection as you will be working with this product/service for the entire course culminating in a presentation. There are a number of idea websites that you might use to help provide a product/service business idea such as: Springwise | New business ideas, trends and innovation and Entrepreneur.com. You may also choose to imitate aspects of a company that is already doing business (but you may not directly use an existing company for the project) in the marketplace or you may have your own business or business idea you wish to work with. The key is to use that product/service business to apply the lesson concepts and terminology to develop key components of a marketing plan.

· Briefly describe your chosen product/service business. Provide some rationale for your choices.

· Your facilitator will provide approval/feedback before you proceed to Comprehensive Project Part 2.

Please submit as a Word document through the Assignment function in Brightspace. Identify this and all your assignment submissions by giving it a file name that is your first and last name as it appears in the course class list.