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MKT 229 Module Five Journal Guidelines and Rubric Overview: In this assignment, you will discuss the role of public relations in an integrated marketing campaign. Note that this journal is private between you and the instructor. Prompt: Read Case Study: How Fame Made Snickers’ “You’re Not You When You’re Hungry” Campaign a Success. In your journal assignment, address the following:

 Discuss the role of public relations in this integrated marketing campaign. In this scenario, did public relations and marketing work collaboratively to relay a cohesive message? How so?

 What strategies or tactics were used to do this successfully?

 Discuss the relationship between public relations and marketing.

 What key performance indicators (KPIs) do you think you would be looking for in this scenario?

 Is there anything you would change in order to create an even stronger, more cohesive message? Explain.

Rubric Guidelines for Submission: Your assignment should be two to three paragraphs in length. Any sources should be cited in APA format. Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Role of Public Relations

Discusses the role of public relations in a marketing campaign to relay a cohesive message

Minimally discusses the role of public relations in a marketing campaign to relay a cohesive message

Does not discuss the role of public relations in a marketing campaign to relay a cohesive message

18

Strategies or Tactics Examines the strategies or tactics used successfully

Insufficiently examines the strategies or tactics used successfully

Does not examine the strategies or tactics used successfully

18

Relationship Between Public Relations and

Marketing

Discusses the relationship between public relations and marketing

Insufficiently discusses the relationship between public relations and marketing

Does not discuss the relationship between public relations and marketing

18

Key Performance Indicators (KPIs)

Identifies the key performance indicators for the given scenario

Inaccurately identifies the key performance indicators for the given scenario

Does not identify the key performance indicators for the given scenario

18

Cohesive Message Recommends changes that would create a stronger, more cohesive message

Minimally recommends changes that would create a stronger, more cohesive message

Does not recommend changes that would create a stronger, more cohesive message

18

Articulation of Response

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Total 100%