3-1 Final Project Milestone Two: SWOT Analysis

MKT 222: Milestone Two Guidelines and Rubric Overview:Retail establishments must have a firm understanding of their industries, their marketplaces, and the forces that impact their success or failure. Additionally, they must establish solid retail strategies for current conditions and for future growth and stability. The final project for this course will enable you to examine these factors through a detailed analysis of a retailer of your choice. Preparation: Before you begin preparations for this milestone, consider reviewing the Final Project Guidelines and Rubric, which provides an overview of the instructions, expectations, and grading criteria for the project as a whole. This document is available for review in the Assignment Guidelines and Rubrics section of the course. Please utilize your textbook, course resources, the Shapiro Library Summon database, and reputable sites on the internet as sources of information. Prompt:The second phase of the retail analysis process is the SWOT analysis phase. As you have learned in this course, a SWOT analysis consists of a structured planning method that retail analysts use to evaluate the following:

• Strengths—internal factors and/or characteristics that are advantageous to the retailer • Weaknesses—internal factors and/or characteristics that are considered to be disadvantages to the retailer • Opportunities—external factors and/or characteristics projected to have a positive impact on business • Threats—external factors and/or characteristics that are projected to have a negative impact on business

Using any of the resources available to you, including information you gained from Milestone One, discuss the retailer’s strengths and weaknesses (internal) and opportunities and threats (external).

Internal

Strengths

Weaknesses

External

Opportunities

Threats

Requirements of Submission:Your submission should be one to two pages in length and should use double spacing, 12-point Times New Roman font, and one- inch margins. It should conform to APA style. Use proper in-text citations, and list your references at the end of the paper. College-level writing is expected. Submissions should be free of grammatical and spelling errors.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value SWOT Analysis Analysis thoroughly addresses

the retailer’s strengths and weaknesses (internal) and opportunities and threats (external)

Analysis includes most of the retailer’s relevant strengths and weaknesses (internal) and opportunities andthreats (external)

Analysis includes some of the retailer’s relevant strengths and weaknesses (internal) and opportunities and threats (external), but some key factors have been omitted or not adequately addressed

Analysis does not include a relevant discussion of the retailer’s strengths and weaknesses (internal) and opportunities and threats (external)

70

Integration and Application

All of the relevant course concepts are correctly applied

Most of the relevant course concepts are correctly applied

Some of the relevant course concepts are correctly applied, but some key concepts have been omitted or not adequately addressed

Relevant course concepts are not addressed

10

Research Incorporates many credible resources as sources of information that reflect significant depth and breadth of research

Incorporates some credible resources as sources of information that reflect some depth and breadth of research

Incorporates very few credible resources as sources of information that reflect any depth and breadth of research

Does not incorporate credible sources of information

10

Writing (Mechanics, Citations,

Formatting)

Submission demonstrates no errors related to organization, grammar and style, and citations

Submission demonstrates minor errors related to organization, grammar and style, and citations

Submission demonstrates some errors related to organization, grammar and style, and citations

Submission demonstrates major errors related to organization, grammar and style, and citations

10

Earned Total 100%