mod 5 amazon project

MKT 222: Milestone Three Guidelines and Rubric Overview:Retail establishments must have a firm understanding of their industries, their marketplaces, and the forces that impact their success or failure. Additionally, they must establish solid retail strategies for current conditions and for future growth and stability. The final project for this course will enable you to examine these factors through a detailed analysis of a retailer of your choice. Preparation:Before you begin preparations for this milestone, consider reviewing the Final Project Guidelines and Rubric, which provides an overview of the instructions, expectations, and grading criteria for the project as a whole. This document is available for review in the Assignment Guidelines and Rubrics section of the course. Please utilize your textbook, course resources, the Shapiro Library Summon database, and reputable sites on the internet as sources of information. Prompt:The third phase of the retail analysis process is the competitive analysis phase. As you have learned in this course, competitive analysis is a strategic management method for assessing the strengths and weaknesses of current and potential competitors as a proactive means to reduce threats and to identify opportunities. Using any of the resources available to you, including information gained from your research in Milestones One and Two, discuss the strategies of a key competitor to your retailer and compare those strategies to those of your retailer.Note that your retailer’s competitor may not necessarily be the market leader in the industry.Discuss important differences and similarities in strategy. What does the competitor’s future look like? Requirements of Submission:Your submission should be two to three pages in lengthand should use double spacing, 12-point Times New Romanfont, and one- inch margins. The paper should conform to APA style. Use proper in-text citations, and list your references at the end of the paper. College-level writing is expected. Submissions should be free of grammatical and spelling errors.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Competitive Analysis Analysis thoroughly discusses

and makes comparisons regarding the relevant strategies of a key competitor

Analysis discusses and makes comparisons regarding most of the relevant strategies of a key competitor

Analysis includes some discussion and makes some comparisons regarding the relevant strategies of a key competitor, but some key points have been omitted or not adequately addressed

Analysis does not include a relevant discussion or comparison of a key competitor

70

Integration and Application

All of the relevant course concepts are correctly applied

Most of the relevant course concepts are correctly applied

Some of the relevant course concepts are correctly applied, but some key concepts have been omitted or not adequately addressed

Relevant course concepts are not addressed

10

Research Incorporates many credible resources as sources of information that reflect significant depth and breadth of research

Incorporates some credible resources as sources of information that reflect some depth and breadth of research

Incorporates very few credible resources as sources of information that reflect any depth and breadth of research

Does not incorporate credible sources of information

10

Writing (Mechanics, Citations,

Formatting)

Submission demonstrates no errors related to organization, grammar and style, and citations

Submission demonstrates minor errors related to organization, grammar and style, and citations

Submission demonstrates some errors related to organization, grammar and style, and citations

Submission demonstrates major errors related to organization, grammar and style, and citations

10

Earned Total 100%