Case Study OmniChannel Strategies of Top Retailers

MKT 222: Case Study Guidelines and Rubric

Overview: There are three graded case studies in this course. All are designed to allow you to apply retail marketing skills to a real-world situation. Detailed instructions for each case study assignment are provided in each respective module. Summaries of the case studies are as follows:

• The Convenience Economy Comes of Age (Module Three)

The first case study allows you to apply knowledge you have gained about building relationships and strategic planning in retailing. In this case study, you will be discussing the pros and cons of the "Convenience Economy" to retailers. Additionally, you will conduct research and provide real-world examples of retailers that have become more convenient-focused in recent years to adapt to changing consumer behaviors.

• OmniChannel Strategies of Top Retailers (Module Four)

This case study allows you to apply knowledge you have gained about retail site location strategies by discussing the convergence of E-Commerce and brick-and-mortar retail. You will investigate how companies are adapting their location strategies to remain competitive in the changing retail marketplace.

• Enhancing the In-Store Experience Through Facial Recognition Software (Module Six)

This case study allows you to apply merchandise planning and management concepts learned throughout the module. You will discuss how the technologies mentioned in this case study aid retail buyers, merchandisers, and marketers in merchandise planning objectives to better manage the in-store experience.

Requirements of Submission: The case studies must follow these guidelines: approximately two pages in length, double spaced, 2-point Times New Roman font, one-inch margins, and APA-style citations.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Main Elements Includes all of the main elements and requirements and cites multiple examples to illustrate each element

Includes most of the main elements and requirements and cites many examples to illustrate each element

Includes some of the main elements and requirements

Does not include any of the main elements and requirements

30

Inquiry and Analysis Provides in-depth analysis that demonstrates complete understanding of multiple concepts

Provides in-depth analysis that demonstrates complete understanding of some concepts

Provides in-depth analysis that demonstrates complete understanding of minimal concepts

Does not provide in-depth analysis

20

Critical Thinking Draws insightful conclusions that

are thoroughly defended with evidence and examples

Draws informed conclusions that are justified with evidence

Draws logical conclusions

but does not defend with evidence

Does not draw logical conclusions

20

Research Incorporates many scholarly resources effectively that reflect depth and breadth of research

Incorporates some scholarly resources effectively that reflect depth and breadth of research

Incorporates very few scholarly resources that reflect depth and breadth of research

Does not incorporate scholarly resources that reflect depth and breadth of research

20

Writing (Mechanics/ Citations)

No errors related to organization, grammar and style, and citations

Minor errors related to organization, grammar and style, and citations

Some errors related to organization, grammar and style, and citations

Major errors related to organization, grammar and style, and citations

10

Total 100%