Marketing - Digital marketing analysis 2000 word, needed ASAP

MKT2010 – Assignment Brief Semester 2 - 2018-19

MKT2010 – Integrated and Digital Marketing Communications 2018-19

Semester 2 – Assignment Brief 2 (worth 50%)

(Semester 1 was also worth 50%)

Individual Essay of 2,000 words – hand in 17th May 2019 by 4pm

(1) Taking a brand of your choice, discuss and evaluate the use of Digital Marketing

Channels from this brand’s perspective (50%)

(2) Using this brand and the knowledge of the trends/tools that you have covered in

the module make recommendations for the brand’s future digital marketing

communications activity (25%)

(3) Illustrate your answer using appropriate examples, showing knowledge of other

brands and their digital marketing communication activities (20%)

You MUST answer parts 1-3 in your essay, the remaining 5% of the assessment will be

awarded for evidence of good academic practice, structure, writing and presentation. You

should read this assessment brief in conjunction with the Marking Rubric provided on

Blackboard (Bb).

Assessment General Guidelines

a) Assignments must be presented in the following format:

• A front page with identification of your name; student number; degree programme;

word count

• Accurate and properly cited referencing, using the Harvard referencing system

b) Word count:

What is and isn’t included?

 Tables; Figures (within the essay); reference list at end; appendices are NOT

included

 References cited within the essay are included e.g. (Thompson, 2018)

 The front page identifying student name/number; degree programme; word count

and organisation is excluded from the word count

MKT2010 – Assignment Brief Semester 2 - 2018-19

c) Other requirements:

A4; 12 font size; single or 1.5 spacing; 2.5cm margins

See FAQ under Bb for any additional queries regarding this assignment.

Extensions

No assignments will be accepted late unless an extension has been granted. See student

progress and PEC procedures for further information

www.ncl.ac.uk/students/progress/student-resources/help

Late submission

See our University Regulations. In brief any assignment handed in after the deadline will

receive a maximum of 40% and after 7 days 0%. (Unless an extension form has been

completed and granted – see PEC procedures). Please check it has uploaded successfully

and email Fiona Thompson (Interim Module Leader) and Andrew Wade (UG Admin) with the

file if you feel it will not upload by the 4pm deadline. Try to upload using Google Chrome as

your browser and if there are problems you should use a university computer on-site.

Computing problems

Print queue delays, queues at hand in etc. are NOT acceptable grounds for late submission.

Assignment Feedback will (normally) be returned within the 20 working day turnaround

period. In addition to the final mark; individual written feedback will indicate where marks

were allocated (or lost). Generic feedback will also be available via Bb.

Reassessment

Students who fail the full Module Assessment (Semester 1+2) will be required to resubmit

another assessment during the August resit period.

Any questions on this Semester 2 Assignment brief – please direct them to Fiona

Thompson – [email protected] who is the Interim Module Leader for Semester

2 rather than Michael or Katharine your Module Lecturers!

Many thanks in advance #teamwork! Good Luck! Fiona