marketing assignment 1000 words

KBS ASSESSMENT OUTLINE 1

Assessment Information

Subject Code: MKT201

Subject Name: Integrated Marketing Communications

Assessment Title: Individual Report

Length: 1000 words (+/- 10% allowable range)

Weighting: 30%

Total Marks: 30

Submission: Online via Turnitin

Due Date: Week 6

Assessment Description The purpose of this individual report assessment is to develop your ability to identify and analyse the

fundamentals of Integrated Marketing Communications (IMC), and their importance in relation to brand

enhancement. This will enable you to apply relevant IMC theories and concepts to a real business

scenario, whereby brand equity and IMC are integral parts of business survival.

In this report, you are required to analyse IMC mix of a chosen product/brand. It is advisable to liaise with

your lecturer to ensure you have chosen the correct product/brand. To prepare this assessment, you are

required to research and peruse at least one article weekly from week 1 to week 5. The articles should be

in line with the relevant theories in each week‟s topic. Based on your research, you are required to

prepare an appendix, which summarises the articles and indicates where you have referenced them in

this report. The format for this appendix will be available under week-1section.

Assessment Requirements

In your analysis, you will need to address the following points:

- Use seven tools of persuasion to analyse your product/brand‟s status.

- Evaluate your product/brand‟s current advertising components.

- Identify the current marketing communication mix used by your chosen product/brand.

You must use examples to support your answer. Use appendix for that.

- Identify current segments of the product/brand using Roy Morgan‟s Value Segment.

KBS ASSESSMENT OUTLINE 2

Your Analysis MUST follow a professional report structure:

Title Page

Table of Contents

Identification and Analysis

 Segmentation

 Persuasion Analysis

 Analysis of Current advertisement

 Current IMC Practices

Reference List (You must use Harvard Referencing Style)

Appendices

NB: Title page, Table of Contents, Reference List & Appendices do not count towards the word limit of

your analysis.

In preparing your analysis, you will need to reference at least 8 sources of information. These may include

corporate websites, government publications, industry reports, census data, journal articles, newspaper

articles, and textbook material. Please note that Wikipedia is not to be used.

Assignment Submission

Students must submit their individual portfolio via Turnitin.

This file must be submitted as a „PDF‟ document to avoid any technical issues that may occur from

incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission.

Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your

lecturer via email and provide a brief description of the issue and a screenshot of the Turnitin error

message.

You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay

with the Turnitin similarity report or any other technical difficulties that may occur.

KBS ASSESSMENT OUTLINE 3

Important Study Information

Late assignment submission penalties

Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School

“late assignment submission penalties” policy.

*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be

one day late and therefore subject to the associated penalty.

For more information, please read the full policy via

https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf

Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/.

Word Limits for Written Assessments

Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded.

KBS ASSESSMENT OUTLINE 4

Study Assistance

Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar: My Services>Academic Success Centre>Study Support Resources. .

KBS ASSESSMENT OUTLINE 5

Assessment Marking Rubric – Individual Report 30%