Unit 7 Assignment - Social Media
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MKT200AssignmentSocialMedia.docx
Written Assignment: Social Media
MKT200 – Principles of Marketing
Due: by 11:59pm EST on Sunday of Unit 7.
First - Pick one of the major social media sites and discuss the advantages and challenges of marketing using this site. Choose from: Twitter, Facebook, LinkedIn, Google+, or YouTube.
Then - Discuss the major public relations tools and how a marketer might use social media and the internet for a PR campaign.
On your cover page, include your name, date, and the organization you are analyzing. The final product will be a paper that is 2 pages double-spaced, with 2-3 references, APA formatted. Do not count the text as one of your references, although you should list it if you quote from it.
Students: Be sure to read the criteria, by which your paper/project will be evaluated, before you write, and again after you write.
Evaluation Rubric for Social Media Assignment
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Excellent 100-90 points |
Very Good 89-80 points |
Average 79-70 points |
Needs Improvement <69 points |
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Content |
The topic addresses the assignment, is substantive, and well-formulated
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The topic is clear and addresses the assignment |
The topic is clearly stated but body is not well-formulated |
The topic is not well-formulated |
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Supporting Information |
Supporting information and detail are used effectively to support the topic
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Supporting information and details are explained sufficiently
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There is some supporting detail, not enough to support argument |
There is a lack of supporting information and detail |
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Organization |
The organization is particularly well-suited to the topic
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The organization is appropriate to the topic
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There is evidence of some organization, but is not consistent throughout the paper
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The organization selected does not fit the context, or is a poor selection given the context |
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Grammar |
The presentation exhibits skilled use of grammatical elements |
Presentation meets basic requirements of college-level writing |
There is some evidence of college-level writing but needs work |
Presentation is not appropriate to college-level |
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References |
Work displays skilled use of APA citation method |
Work includes references, but there are problems with APA method
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There are some references/citations but no clear citation methods |
Work displays no references |
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Preparation and Ongoing Development |
Paper demonstrates that there was thorough preparation. The paper was well-designed and executed
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Paper demonstrates that there was sufficient preparation for adequate delivery. Mechanics were sound
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There is some evidence of preparation but there are problems with mechanics |
Paper demonstrates a lack of preparation. Mechanics were poor. |
