MKT 2-2 Milestone: Persona (Target Market)

MKT 205 Marketing Plan Strategy Template

Complete this template by replacing the bracketed text with the relevant information for your marketing plan strategy.

Product Selection

[Insert text.]

Persona (Target Market)

Demographic Characteristics

[Insert text.]

Psychographic Characteristics

[Insert text.]

Persona

[Insert text.]

Promotion

[Insert text.]

Price

Approach to Pricing

[Insert text.]

Pricing Strategies

[Insert text.]

Place (Distribution Channels)

Recent Change in the Marketplace

[Insert text.]

Distribution Channel

[Insert text.]

Product

Marketed

[Insert text.]

Brand

[Insert text.]

Evaluation

Quantitative

[Insert text.]

Qualitative

[Insert text.]

References

[Insert text.]