marketing

Answer any 2 of the following AND the last question. You should complete 3 essays. All responses should consist of a minimum of 150 words and be double-spaced. Submit as a Word attachment to the

Assignment tab. (Any assignment NOT submit in the correct format and by the due date and time will NOT receive credit.)

As good management begins and ends with communication, grammar, punctuation, and sentence structure are as important as subject matter. Please use examples to support your response. The relevance of the example is crucial.

1. Describe the concept of motivation. What characteristics are important for the successful salesperson and/or sales manager?

2. What are the similarities and differences between the transactional leader and the transformational leader? Which do you believe to be the most needed in today’s business environment? Why?

3. Define the concept of “ethics.” Why is this so important in sales today? Describe how, in the past 5 years, its proper OR improper use has been beneficial OR detrimental to a business.

Last Question:

Of all concepts discussed in this course, please choose ONE and respond to the following: What have you “learned” about sales management that you can positively employ immediately in your personal and/or professional life?