Assignment 1: Rebranding a Business

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1

Paper Title

Student Name

Professor Name

Course Title

Date

Delete this text and compose an Introduction Paragraph that tells your reader what your paper is going to be about and creates interest about your paper. This paragraph might also provide some background information that the reader needs to know about to fully understand your paper.

Description of Brand

Delete this text and answer the first question in this Written Assignment, “Identify and describe the brand. Description of their previous image as a brand.” Be sure to clearly describe the brand, the product or service that they offer, and how the general public viewed the company before the time of the rebrand.

Reason for Rebranding

Delete this text and answer the second question in this Written Assignment, “Identify the reason for the rebranding. Why was the company trying to bring about change?” Clearly explain why the company chose to rebrand. What was the thing that they were trying to change? Why was this change needed? Support your answers through examples. Use research to support your answer.

Overview of the Rebranding

Delete this text and answer the third question in this Written Assignment, “Thoroughly describe the rebanding that the company went through. Focus on at least three areas of change for the rebranding; i.e. logo, product line, packaging, slogan, advertising, endorsements, etc.” Clearly identity at least three areas that the company changed or modified in their rebranding efforts. Describe how those areas were changed and how changing these area helped to reach the goal of the rebranding. Compare the

Success of the Rebranding

Delete this text and answer the fourth question in this Written Assignment, “Do you think the rebranding was successful? Explain why or why not.” Explain and validate if you feel the rebranding was a success or not. Use your own opinion based on what you have learned in MKT100 so far, as well as data collected through research to validate whether the rebrand was a success. You might want to look for facts such as sales data, grown of the business, etc. to validate the success of the rebrand. Make sure to list citations for facts found during research.

Conclusion

Delete this text and compose a Conclusion Paragraph that briefly summarizes your paper and emphasizes the key points you want your reader to take away from reading your paper.

References

Iacobucci, D. (2014). MM4: Marketing Management. Mason, OH: South-Western Cengage Learning.

Delete this. List all other references used in your paper. List references using APA format. Citations should also be listed within the text to show which references facts were taken from.