MKT/WK1

MKT/571: Marketing

Wk 1 – Researching Marketing Questions [due Mon]

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Assignment Content

1.

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Purpose of Assignment 

This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan refer to Marketing Plan and Outline (for overall choices to include in your papers-each student may be different) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights . 

Best Practices:

Review the Rubric for my expectations and style of grading. Make sure your papers look like the Sample APA paper for MBA program. This first paper as the embedded Memo in it to avoid submitting two papers. Any questions please text, call, or email me.

Meet the minimum word count of 700 words or what is required as this will avoid pulling your hair out Week 6 as you compile the weeks into the required minimum 4000 word paper.

Week Two - Six build a separate Reference Page in alphabetical order and "Hanging Indented" double spaced please. Depending on your future academic accolades if you have not already start building an Annotated Bibliography for source future use, store the citation and a two sentence explanation. Eventually, you will categorize them in your database.

Assignment Steps

Part 1:

Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. Please use the Excel Spreadsheet: Week 1 Business Growth Overview. The four answers to this fictitious organization are to be presented in a Memorandum Format. The analyst is new and has provided summary data but no insights or commentary for the SVP. The easiest flow for this assignment is Title Page>Memorandum (Part 1)>Selected Global Organization that you will build upon each week>Reference Page.

Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:

· Major areas of increase and decrease in revenue or type and/or category of business

· Trends that are evident in terms of revenue or type and/or category of business

· Insights that would help formulate marketing strategies to either continue growth or reverse decline

· Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why) 

Part 2: 

Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company's business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below. 

Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management. 

Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following:

· Name of Company

· Location of Company Headquarters

· Name of Product or Service selected

· General description of company (number of employees, revenue, type of ownership, web page, etc.)

· General description of product or service

Format your assignment according to APA guidelines. Please see Sample Template and Sample Paper for the MBA level (No Running Head, just number pages unless you have perfected this format now used at the Doctoral level)

Submit your assignment.

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