Marketing assignment
e201611
MKT-WhatisMarketingPowerpoints.pptx
What is Marketing?
Chapter One
Multimedia Lecture Support Package to Accompany Essentials of Marketing
Lecture Script 1-1
For use only with Perreault and McCarthy texts. © 2003 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin
Chapter One
Marketing’s Role in the Global Economy
Marketing Definition
MARKETING DEFINITION
Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
OR
Macro
Social process
Matches supply with demand
Micro
Set of activities
Performed by organizations
What is Marketing?
Multimedia Lecture Support Package to Accompany Essentials of Marketing
Lecture Script 1-3
This slide relates to material on p. 7.
: Indicates place where slide “builds” to include the corresponding point.
:
:
Marketing Concept
Identify and satisfy the needs and wants of consumers.
Marketing Mix
Product
Price
Promotion
Place
