week 7 mkt

4page paper, you need write 4 page

For this assignment, you only need to state which case (Coke, Pepsi, or McDonald's) you will study for your second analysis project.  Additionally, provide an working draft outline of how you will construct your report.  You will refer back to this outline for your Project Status Reports, which will be due in Weeks 6 and 7 of the course.

 

CASE ANALYSIS 2 INSTRUCTIONS

After you have read the case study prepare a typed report (see the sample report provided in class), in APA format, which presents the following points.

1. In an introductory passage, give a brief case summary and introduce the major problem/issue presented in the case. Full problem details will be presented later in your report.

2. Identify the Mission and goals of the organization (stated or implied). If these are not stated in the case, create a Mission Statement and goals of your own that could possibly be used by the company.

3. Problem identification/discussion - identify the major problem(s)/challenge(s)/issue(s) facing the organization in the case study. Identify the root cause(s) of the problem/challenge/issue.

4. Conduct a SWOT Analysis, given the organization's situation presented in the case study.

5. Evaluate the organization's implementation of their marketing plan for EACH of the four elements of the marketing mix.

     a. product/services

     b. pricing strategies

     c. distribution channels

     d. promotional mix

5. Present your recommended solutions for how the organization should proceed, based upon your analysis.

 

GRADE RUBRIC: TOTAL POINTS = 100 PTS

Introduction - case summary and problem introduction = 5pts

Mission Statement/goals discussed = 5 pts

Problem Identified/causes discussed = 10 pts

SWOT Analysis = 15 pts

Analysis/Evaluation of:

     a. product/services = 10 pts

     b. pricing strategies = 10 pts

     c. distribution channels = 10 pts

     d. promotional mix = 10 pts

Recommendations = 10 pts

Report APA formatting/Composition = 15 pts