week 4 mkt

PLS MAKE 10 PAGE PPT , I GIVE YOU EXAMPLE FOR PPT

Case Analysis 1

Read the  assigned case study, Real Burger World.

After you have read the case study, prepare a PowerPoint presentation,  in APA format, which presents the following points.

1. Identify the  Mission and goals  of the organization (stated or implied). If these are not stated in the case, create a Mission Statement and goals of your own that could possibly be used by the company.

2.  Problem identification  - identify the major problem(s)/challenge(s)/issue(s) facing the organization in the case study. Identify the root cause(s) of the problem/challenge/issue.

3. Conduct a  SWOT Analysis , given the organization's situation presented in the case study.

4. Evaluate the organization's  implementation of  their marketing plan for EACH of the four elements of the  marketing mix .

     a. product/services

     b. pricing strategies

     c. distribution channels

     d. promotional mix

 

 

GRADE RUBRIC: TOTAL POINTS = 100 PTS

Mission Statement/goals discussed - 5 pts

Problem Identified/causes discussed = 10 pts

SWOT Analysis = 15 pts

Analysis/Evaluation of:

     a. product/services = 10 pts

     b. pricing strategies = 10 pts

     c. distribution channels = 10 pts

     d. promotional mix = 10 pts

Recommendations = 10 pts

PowerPoint slides/APA formatting/Composition = 20 pts

UPDATE : Slides should feature visuals and keywords only for text.  Use bullet points for text.  You may wish to create your PowerPoint using "notes" on the bottom of each slide. Add a Cover Slide at the beginning of your presentation, and a Reference slide at the end.  On the reference slide, list the source information for the case study.