week 3 mkt

I NEED 2PAGE FOR THIS HOMEWORK

Refer to Chapter 6 for this in-class assignment.

Marketing products to consumers (or through a channel that sells directly to consumers), requires an understanding of  the target market's purchase decision-making process.  In order to help understand the target consumer, the following analysis must be made.

TASK A : (20 points)

Choose any product or service you wish  and conduct  an analysis  of the following elements:

1. A  demographic profile  of the likely target customer, to include:

0. Age

1. Income

2. Occupation

3. Education

4. Lifestyle (activities, interests, opinions)

2.  Use  Maslow's Hierarchy of Need s to describe the level of  motivation  of the target consumer. Why is the consumer buying the product?

3. What  external forces  will influence the target consumer as he or she considers the purchase? For example, will the consumer’s culture or subculture affect the purchase decision? How?

4. Describe EACH step of the consumer’s typical consumer purchase decision process . What is the likely process a consumer will go through in making the decision to purchase your chosen product or service?  For example, what actual or perceived problem might exist for which the product or service would be a possible solution?

5. Explain how  technology or technological innovation  can be used by marketers to impact the target consumer's decision making process. Also, explain how technology can impact the consumer's interaction with the firm or reseller in the actual purchase of the product/service.

TASK B: (20 pts)

After you have completed your target consumer analysis, use the  "4 Ps" of the marketing mix  to create a comprehensive marketing strategy that will best satisfy the  wants/needs of the consumer and ADD VALUE  to your product offering.