MKT/WK5 substantive post

Kotler, P. T. & Keller, K. L. (2016). Marketing management (15th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

Respond to the following in a minimum of 175 words:

Discussion 1

Due Thursday 

Respond to the following in a minimum of 175 words:

Watson, G., Beck, J., Henderson, C., & Palmatier, R. (2015). Building, measuring, and profiting from customer loyalty. Journal Of The Academy Of Marketing Science, 43(6), 790-825.

https://foster.uw.edu/wp-content/uploads/2016/07/2_Watson_et-al._2015.pdf

Customer satisfaction surveys are everywhere, but do they measure loyalty? Review the "Building, Measuring, and Profiting from Customer Loyalty" article from the University Library. Briefly summarize key points from this article and discuss strategies for earning and measuring customer loyalty.

Reply to at least 2 of your classmates. Be constructive and professional in your responses.

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