Business & Finance - Marketing Homework Assignment
Niceperson
MKT-462-RS-T2-AudiencePersonasTemplate.pptxAudience Personas
Persona 1 This section should identify one of the main personas of your target audience. Be sure to include an image of your persona.
Demographics: sex, age, ethnicity, industry, job, income.
Psychographics: values, beliefs, hobbies, habits, etc.
Challenges: What struggles is this person facing that relate to your product/service?
Pain Points: What are some problems your personas are facing that your organization can fix?
What Motivates Them to Purchase: What does the persona need to see from you that would persuade the persona to buy from you?
Where Do They Obtain Information: What is their main source for information relating to products/services (e.g., online searches, social media, ads, recommendations from others)?
What Type of Content Do They Prefer: What is the best way to communicate (e.g., text messages, ebooks, videos, social media posts)?
How Can You Help: What content or resources can you provide to help your audience and persuade them to buy?
Insert Picture
Persona 2 This section should identify one of the main personas of your target audience. Be sure to include an image of your persona.
Demographics: sex, age, ethnicity, industry, job, income.
Psychographics: values, beliefs, hobbies, habits, etc.
Challenges: What struggles is this person facing that relate to your product/service?
Pain Points: What are some problems your personas are facing that your organization can fix?
What Motivates Them to Purchase: What does the persona need to see from you that would persuade the persona to buy from you?
Where Do They Obtain Information: What is their main source for information relating to products/services (e.g., online searches, social media, ads, recommendations from others)?
What Type of Content Do They Prefer: What is the best way to communicate (e.g., text messages, ebooks, videos, social media posts)?
How Can You Help: What content or resources can you provide to help your audience and persuade them to buy?
Insert Picture
Justification
Insert your 250-350-word justification here using the following questions. 1) Provide justification for the personas you created. 2) Explain how the personas define the market segment and can be used to effectively target the digital marketing campaign. 3) Discuss ethical responsibilities associated with the collection of customer data.
