MKT-345 D.1
Aramis
MKT-345D.1replys.docxRunning Head: SOCIAL MEDIA MARKETING 1
SOCIAL MEDIA MARKETING 3
Kiana Soto
Using social media marketing to build a strong personal brand may be challenging. The main challenge of using social media marketing to build a personal brand include; difficult in managing the personal brand online. According to our textbook, social media has a lot of players who are always interacting there. Managing one’s personal brand online becomes challenging since one has to maintain the same picture he purports to be even when criticized by people online (Barker, Barker, Bormann, Zahay, & Roberts, 2017), This becomes very challenging and therefore the one may fail to maintain his or her image throughout.
Building one’s brand requires one to remain on internet for long hours. This give him or her a chance to respond to various views from different people online. This may prove to be expensive hence making one unable to remain online for long hours. The costs involved may make building and maintaining personal brand online uneconomical.
Building a strong personal brand may be time consuming hence making it challenging. The person intending to build a personal brand online may find it challenging to remain online for long hours since they will usually have other things to attend to failure to remain online for long hours may lead to one being unable to build a strong brand online. This greatly affects online personal brand building significantly.
Chad Davis
One of the biggest challenges that I and any social media marketer will face when establishing a brand online is going to be, making sure we are narrowing in on exactly what we want our messages to portray. As I try to establish myself I can not be too broad on all of the videos that I post online. The other thing that would probably be an issue for me is acknowledging all the other brands in my field and realizing that they are my competition. I think that a lot of people who are starting out, don't realize that the competition has been doing it for a while and they know a lot more than I do as a starter. Lastly, generating my own content will be one of the hardest parts. You need to carve out at least 2 hours per day to produce content. Gary V. is always preaching about producing content and it is really the most important thing when it comes to social media.
Running Head: SOCIAL MEDIA MARKETING
1
Kiana Soto
U
s
i
n
g
s
o
c
i
a
l
m
e
d
i
a
m
a
r
k
e
t
i
n
g
t
o
build
a
strong
personal
brand
may
be
challenging.
The
main
challenge
of
using
social
media
marketing
to
build
a
personal
brand
include;
difficult
in
managing
the
personal
brand
online.
According
to
our
textbook,
social
media
has
a
lot
of
players
who
are
always
interacting
there.
Managing
one’s
personal
brand
online
becomes
challenging
since
one
has
to
maintain
the
same
picture
he
purports
to
be
even
when
criticized
by
people
online
(Barker,
Barker,
Bormann,
Zahay,
&
Roberts,
2017),
This
becomes
very
challenging
and
therefore
the
one
may
fail
to
maintain
his
or
her
image
throughout.
Building
one’s
brand
requires
one
to
remain
on
internet
for
long
hours.
This
give
him
or
her
a
chance
to
respond
to
various
views
from
different
pe
ople
online.
This
may
prove
to
be
expensive
hence
making
one
unable
to
remain
online
for
long
hours.
The
costs
involved
may
make
building
and
maintaining
personal
brand
online
uneconomical.
Building
a
strong
personal
brand
may
be
time
consuming
hence
makin
g
it
challenging.
The
person
intending
to
build
a
personal
brand
online
may
find
it
challenging
to
remain
online
for
long
hours
since
they
will
usually
have
other
things
to
attend
to
failure
to
remain
online
for
long
hours
may
lead
to
one
being
unable
to
b
uild
a
strong
brand
online.
This
greatly
affects
online
personal
brand
building
significantly.
Running Head: SOCIAL MEDIA MARKETING
1
Kiana Soto
Using social media marketing to build a strong personal brand may be
challenging. The main challenge of using social media marketing to build a
personal brand include; difficult in managing the personal brand online.
According to our textbook, social media has a lot of players who are always
interacting there. Managing one’s personal brand online becomes challenging
since one has to maintain the same picture he purports to be even when criticized
by people online (Barker, Barker, Bormann, Zahay, & Roberts, 2017), This
becomes very challenging and therefore the one may fail to maintain his or her
image throughout.
Building one’s brand requires one to remain on internet for long hours.
This give him or her a chance to respond to various views from different people
online. This may prove to be expensive hence making one unable to remain
online for long hours. The costs involved may make building and maintaining
personal brand online uneconomical.
Building a strong personal brand may be time consuming hence making it
challenging. The person intending to build a personal brand online may find it
challenging to remain online for long hours since they will usually have other
things to attend to failure to remain online for long hours may lead to one being
unable to build a strong brand online. This greatly affects online personal brand
building significantly.
