MKT-301 D.1

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Running head: MARKETING 1

MARKETING 2

Vineese Jenkins

A product I purchased would be a luvabella doll that my daughter screamed about for her birthday about 3 yrs ago. She saw it just about every morning on tv before school and would scream to the top of her lungs she wanted that doll. To me, it was a baby alive doll 2.0! The marketing successfully reached (people) children in the morning on a popular kids station Nickelodeon. The price was $100 which is pretty reasonable to me. Although she only played with the doll for a couple of months. Promotion for this product was great again targeting young children both (boys and girls). At the time stores like Target, Walmart, and Amazon were advertising the doll giving small discounts and rebates for this "unique doll" that to me was just a revamp of my childhood doll baby alive. All of the Ps played a part in my family's decision on gifting my daughter with the Luvabella doll.

Salvatore Cianci

In this week's module, marketing is defined as "the art and science of getting people to spend their money on your product rather than the other guys. Yes, I believe part of this is correct with companies because you want people to buy your product rather than someone else's. Or you probably wouldn't have a job in sales if you can't get products sold. Coming from my background in selling wine in the retail industry, I can see both ways of getting your product sold, and you can either be a genuine person or lie. Manipulation isn't the right word. My strategy is to show the product's value and urgency, and then it will be easier to get people to buy. Out of the 7 Ps in Marketing mix, the one that would get me to purchases is the "People." If I am already looking at it and have not bought it, there is probably a reason, and someone can help with dialogue rather than a bot on the computer. The less relevant P is the process because I can back out on my phone and move on. With a customer rep that can help provide knowledge and reason for getting it. Furthermore, an example of a product would be buying a car. I recently purchased a vehicle and wouldn't have if the salesman or the "People" hadn't helped explain the upgrades and lower the price for me.

Running head: MARKETING

Vine

ese Jenkins

product

I purchased would be a luvabella doll that my

daughter screamed about for her birthday about 3 yrs ago. She

saw it just about every morning on tv before school and would

scream to the top of her l

ungs she wanted that doll. To me, it

was a baby alive doll 2.0! The marketing successfully reached

(

people)

children in the morning on a popular kids station

Nickelodeon. The

price

was $100 which is pretty reasonable to

me. Although she only played with th

e doll for a couple of

months.

Promotion

for this product was great again targeting

young children both (boys and girls). At the time stores like

Target, Walmart, and Amazon were advertising the doll giving

small discounts and rebates for this "unique doll

that to me

was just a revamp of my childhood doll baby alive. All of the Ps

played a part in my family's decision on gifting my daughter with

the Luvabella doll.

Running head: MARKETING 1

Vineese Jenkins

A product I purchased would be a luvabella doll that my

daughter screamed about for her birthday about 3 yrs ago. She

saw it just about every morning on tv before school and would

scream to the top of her lungs she wanted that doll. To me, it

was a baby alive doll 2.0! The marketing successfully reached

(people) children in the morning on a popular kids station

Nickelodeon. The price was $100 which is pretty reasonable to

me. Although she only played with the doll for a couple of

months. Promotion for this product was great again targeting

young children both (boys and girls). At the time stores like

Target, Walmart, and Amazon were advertising the doll giving

small discounts and rebates for this "unique doll" that to me

was just a revamp of my childhood doll baby alive. All of the Ps

played a part in my family's decision on gifting my daughter with

the Luvabella doll.