answer the questions on the file call Milestone questions

Applied Marketing Strategies

2 Target Markets / Page 2.17 Chapter 2 Review

Chapter 2 Review

As you finish the second chapter of this webtext, take a moment to pause and reflect on what you’ve learned. In this chapter, you explored how markets are segmented and targeted based on the unique characteristics of core customers.

At this point, you should be able to

• explain how to determine who the customers for your offering are, • explain why it’s important to understand your customers’ wants and needs, • describe various demographic and psychographic characteristics, • discuss how businesses use demographic and psychographic characteristics to segment markets and focus their marketing efforts, and • describe personas and explain how they’re used to visualize target market research.

Coming Up

In the next chapter, you will learn about branding and how a company’s brand factors into marketing decisions, like how to choose marketing communication channels that best reach the target market.

You’ve reached the end of Chapter 2. Before moving on, take a break and reflect on what you’ve learned here. When you’re ready, use the Table of Contents menu in the upper left corner of this screen to select the chapter you want to view next. close

NOTIFICATIONS

MKT-205 - Page 2.17 - Chapter 2 Review https://www.webtexts.com/courses/57749-beall/traditional_book/chapters/5855630-target-mar...

1 of 2 11/4/2022, 3:22 PM

MKT-205 - Page 2.17 - Chapter 2 Review https://www.webtexts.com/courses/57749-beall/traditional_book/chapters/5855630-target-mar...

2 of 2 11/4/2022, 3:22 PM