answer the questions on the file call Milestone questions

Applied Marketing Strategies

Worksheet Module Two Milestone: Develop a Persona for Your Target Market (Part 2)

On this page, you’ll identify the demographic characteristics of the persona for your target market.

2 Target Markets / Page 2.15 Worksheet: Module Two Milestone: Develop a Persona for Your Target Market (Part 2) On this page: 1 of 5 attempted (20%) | 1 of 1 correct (100%) Objective: Begin developing a persona for your target market by summarizing demographic characteristics.

Now that you’ve selected your product and researched your target market, you’re ready to use your notes to develop a persona.

A persona is one representative member of a target market. For example, if your target market is “athletes in their thirties,” then a plausible persona could be a 34-year-old woman from the Chicago area who plays club soccer. The age, gender, and location of this persona are all demographic characteristics, which are the focus of the templates on this page. Note that you will specify the name and age of the persona at the very end of this milestone on the next page.

MULTIPLE-CHOICE QUESTION

Create a Demographic Profile for the Persona

NOTIFICATIONS

You have selected your product and researched your target market. What are you going to do now?

Correct. Now that you’ve selected your product and researched your target market, you’re

ready to use your notes to develop a persona for your target market. Remember that a

persona is one representative member of a target market.

Saved moments ago.

develop a persona for your target market

write up your notes on your target market

determine what to call your target market

MKT-205 - Page 2.15 - Module Two Milestone: Develop a Persona for Your Target Market (Part 2) https://www.webtexts.com/courses/57749-beall/traditional_book/chapters/5855630-target-mar...

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You have learned how marketers use both demographics and psychographics to develop a comprehensive understanding of a target market. Demographics are used to segment buyers by personal characteristics, such as their ages, income levels, ethnicities, and family sizes. Using the following templates, you will apply your knowledge to create a demographic profile for the persona of the target market of the new Chocolate Bliss product.

Unlike the notes you made while researching your target market, your responses to the templates on this page will be part of the worksheet you submit to your instructor. So make sure to use complete sentences for each writing template.

Location

WRITING TEMPLATE

You’ve skipped a step!

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Page 2.14: Define Demographic Characteristics

Page 2.14: Define Psychographic Characteristics

Page 2.14: Create Your Reference Page

Marital Status and Family

WRITING TEMPLATE

You’ve skipped a step!

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Page 2.14: Define Psychographic Characteristics

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Occupation and Income

MKT-205 - Page 2.15 - Module Two Milestone: Develop a Persona for Your Target Market (Part 2) https://www.webtexts.com/courses/57749-beall/traditional_book/chapters/5855630-target-mar...

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WRITING TEMPLATE

You’ve skipped a step!

PPaaggee 22..1144:: DDeeffiinnee tthhee TTaarrggeett MMaarrkkeett

Page 2.14: Define Demographic Characteristics

Page 2.14: Define Psychographic Characteristics

Page 2.14: Create Your Reference Page

Education Level

WRITING TEMPLATE

You’ve skipped a step!

PPaaggee 22..1144:: DDeeffiinnee tthhee TTaarrggeett MMaarrkkeett

Page 2.14: Define Demographic Characteristics

Page 2.14: Define Psychographic Characteristics

Page 2.14: Create Your Reference Page

On the next page, you will continue to develop your persona by creating a psychographic summary.

close

MKT-205 - Page 2.15 - Module Two Milestone: Develop a Persona for Your Target Market (Part 2) https://www.webtexts.com/courses/57749-beall/traditional_book/chapters/5855630-target-mar...

3 of 3 11/4/2022, 3:20 PM