Intro to Marketing

MKT 113: Final Project Part I Final Submission

All-Natural Pet Food Overview

Antonio McClan

Southern New Hampshire University

All-Natural Pet Food 1

All-Natural Pet Food 3

The All Nature Pet Food company has been around for several years. They started with several different types of pet supplies This year we wanted to explore food opportunities that are made from natural products.

The area we focus on would be the city area of Norfolk VA. It is surrounded by new development and it offer different atmosphere to bring in customers to the area. We are targeting age groups, income, location and interest. The location is convenient in the downtown near the waterfront for shopping, entertainment and site seeing. The age group of 30 to 35 with a household of $44,150 a year. The waterfront area and the people who resides in the area have a strong interest in their pets and the type of food they eat. They will have a advertise and promoting the new pet food by giving out small samples of the all-natural pet food.

SWOT Analysis:

Strengths

Weaknesses

Opportunities

Threats

· Negative feedback

· Which territory doesn’t like the brand

· How to make adjustments

· Over marketing the product

Fluctuate of sales(due to competitors)

Supply stores with samples

Sponsor pet events

Meeting government standards to sale new pet food

Lack of cash flow

Every store considers pouring large quantities of money into marketing the various products they offer with the aim of increasing customer's expenditure. The stores work under the motive of taking into account the customer and social behaviors in order to build a successful marketing plan so as to attract more customers, increase the sales and boost profits (Redler, 2018). Regular promotions play a big role in growing the brand and in turn enables new consumers to buy the products and also getting the existing customers to make more purchases on various products. It is important to note that implementing in-store promotions is usually very lucrative but requires appropriate planning to ensure that good return on investment is realized.

The pet food not only all natural but it focuses on boosting your pet energy. Have healthy ingredients which contains less to no chemicals. Some pets suffer from less energy when the area around the home or going out for daily walks. Most or all pet food has chemicals in them. Try to avoid those brands are tough and it takes time to research or read the ingredients. Our brand will post on the label all natural. This will give all pet owners a positive outlook on buying the product itself. Young or old pets it’s important to give them some food that can balances them in a healthy way and keep them active. The age group I mention the like being active with their pets All product will show it pet in an active state which include running, jumping with a bright colorful bag or can.

This paper is to promote all-natural product in your pet food. This will change the way you think letting them eat healthier and focus on the lack of energy. People are looking for different types of food that stands out and wants more then the regular brand name that makes their pet gains weight. If are being health conscience about ourselves then it shouldn’t be a problem for our pets.

Coupons will be given to those who purchase certain amount of the product.

References

Porta, Mandy. How to define your target market, Inc. www.inc.com