Marketing Plan

An advertising strategy is a paid form of marketing geared towards groups of people and not individuals. It could be about the services, ideas, or goods, or even the sponsor itself. This form of advertising will be good for the company because it is done on radio, television, and newspapers to reach a large group of people (Amsalem, 2019). The adverts will be based on the impressions, the times in a day that the customer is exposed to it.

Direct and digital marketing is another one that the company can use. Most customers have gone online through social media platforms, so using this strategy will reach out to many potential customers.

Question Two

Personal selling will be good because there is two-way communication in that the marketer can respond almost immediately. This way, the marketer will be able to adjust accordingly where necessary. It is an interactive form of marketing, and so it will help build trust with the customer (Finne & Grönroos, 2017). Since the marketer interacts with the client face-to-face, you can quickly persuade him or her through insisting. This method will be useful to the company because the sales representatives will reach the customers who could not be reached when using other forms of marketing.

Advertising will be good because it is an excellent way to introduce a new product in the market. The company will also expand the market through this method (Finne & Grönroos, 2017). It is a good way of increasing sales and fighting competition from the established brands in the market. It is an excellent chance to educate prospective customers on the products and removing the middlemen who create a lot of bottlenecks in supply chains. This method can lead to a reduction in prices for newspapers and magazines, as many people tend to buy them to look at the adverts.

By using direct and digital marketing, one can have a global reach because global customers are online. The company will experience low costs as it is not capital intensive. The company will also be able to track and measure the advert's results by deploying the online analytic tools. The company will also be able to make a personalized approach because once a customer visits the website, you note and approach him with a targeted offer. The customer feels nice (Finne & Grönroos, 2017). The conversion rates are very much improved because they are few clicks away from buying compared to other marketing strategies where you have to make calls or physically go to the shop.

Question Three

I would recommend the persuasive advertising and informative advertising. Persuasive advertising creates the brand preference, it explains the importance of switching from one brand to another, it will change the perceived value of the customers about the product, will persuade the customer to buy now and not later, the customers will be fully engaged and you will creating and building a brand community (Valos et al., 2016).

The informative advertising will communicate the very important customer value; it will build a company and the brand image, will give the potential customers about a new product in the market, will give a detailed explanation on how the product works, if there are new uses of the product, the method will explain all that, will inform in case there are price changes. Finally, you can correct the false impressions that have been planted to the customers (Valos et al., 2016).

Question Four

There are many fears among the business community that the cloud-based CRM is complicated. This is not true, and the company can deploy this technology hassle-free. This is better because it navigates the market widely and with the low cost compared to the physical way of doing.

With the cloud-based CRM, the company will have seamless access to information from anywhere in the world. The management and the sales department can do this wherever they are conclusively (Amsalem, 2019). The normal physical marketing method is very hard to undertake, especially considering the research you have to do. The cloud-based CRM is straightforward to use and navigate through. It is also less costly because you engage your customers at your convenient place. The cloud-based CRM provides a centralized system, and so all employees within the company will be in a position to interact with each other successfully.

References

Finne, Å., & Grönroos, C. (2017). Communication-in-use: customer-integrated marketing communication. European Journal of Marketing.

Valos, M. J., Habibi, F. H., Casidy, R., Driesener, C. B., & Maplestone, V. L. (2016). Exploring the integration of social media within integrated marketing communication frameworks. Marketing Intelligence & Planning.