assesment to be done in 3 days

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BOUNCE FITNESS FIRST YEAR REPORT

Bounce Fitness is a new and rising fitness centre that specialises in offering group exercise

programs, personal training, and dance classes. After its first year of operation, Bounce Fitness is

already making a big name for itself with its unique approach to fitness.

Currently, Bounce Fitness is going head to head against some of the known fitness organisations

in the market such as Anytime Fitness, Snap Fitness, and Fitness First. These fitness centres also

offer similar products and services that Bounce Fitness offers. They have also established

household names for fitness, unlike Bounce Fitness which only at the start of making a name for

itself. But based on the different types of fitness programs that Bounce Fitness offers, they are

starting to really make an impact on their competitors.

The first-year report for Bounce Fitness’ products and services are as follows:

Products Initial Number of

Consumers Target Number for

the Year

Number of Consumers after the

First Year of Operations

A) Customisable Diet Plans

10 persons 30 persons 25 persons

B) Customisable Cardio Training Program

5 persons 30 persons 30 persons

C) Customisable Circuit Training Program

5 persons 30 persons 17 persons

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Services Initial Number of

Regular Students*

Target Number of Regular Students

for the Year

Number of Regular Students after the

First Year of Operations

A) BF Vinyasa Yoga Program

25 persons 50 persons 65 persons

B) BF Dancercise Program

8 persons 30 persons 31 persons

C) BF H.I.I.T. Program 20 persons 50 persons 60 persons

D) Personal On-Call Home Fitness Instructor Program

7 persons 20 persons 10 persons

* Regular students are the clients who have signed up for at least a one month package for the

class

The Marketing Team reported the following information on Bounce Fitness’ marketing activities:

Marketing Activity Number Customers that learned about Bounce Fitness through that Marketing

Activity

Brochures/Pamphlets 26 persons

Website/Online Advertisement 35 persons

Word of Mouth 20 persons

Fitness Conventions 7 persons

TV Commercials 30 persons

Radio Commercials 5 persons

NOTE: These are based on the feedback given by existing and recurring customers of Bounce

Fitness. This is also based on the first year of operation of Bounce Fitness, January 23, 20XX –

January 23, 20XY.

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To improve on Bounce Fitness’ performance, the marketing team has suggested reviewing the

market. The team has looked into the organisation’s current developments, market trends, annual

reports, improvements, etc.

The team has suggested that you visit the following links from Fitness Australia for more

information about how to improve upon Bounce Fitness’ products and services:

• <https://fitness.org.au/articles/category/reports/37/19>

• <https://fitness.org.au/articles/category/policies-guidelines/4/20>

• <https://fitness.org.au/articles/category/industry-services/34/175>

• <https://fitness.org.au/articles/category/learning-development/46/181>