0209

Key Words

MARKETING ANALYTICS, WEBSITE & LANDING PAGES, TRAFFIC

SOURCES (ORGANIC, REFERRALS, DIRECT), LANDING PAGE

CONVERSION RATES, BOUNCE RATE

following the below steps:

• Select two (2) key words

• Find one current event article related to each key word

• Read each article

• Write approximately half a page for each article summarizing the article, including how it

relates to the key word

• At the end, under a subtitle labeled “References”, include the citation of the articles used

• Acceptable formats: MS Word or PDF