discussion post

Assignment Details

A selective distribution strategy is more restrictive by requiring that retail outlets be suitable for selling a product. Exclusive strategy focuses on products that are sold only through a dealer.

For this assignment, discuss the following:

· Which products are best suited for the each of the distribution strategies (exclusive, selective, and intensive)?

· Why would a marketing manager choose one strategy over another for those products?

When responding to other students, reflect on the distribution strategies of products that you purchase daily.