Marketing

MK180 Global Business Perspectives: Project 3

Entry Strategy and Strategic Alliances

Project Description:

Chapter 13 was about Entering Developed and Emerging Markets (pp. 356 -376). Review the chapter, and based on your own understanding and possible additional research, if needed, answer the following questions.

Review the Management Focus “TESCO INTERNATIONAL GROWTH STRATEGY” (pg. 360) in Chapter 13 and then answer the following questions:

1. Why did Tesco’s initial international expansion strategy focus on developing nations?

2. How does Tesco create value in its international operations?

3. In Asia, Tesco has a history of entering joint-venture agreements with local partners. What are the benefits of doing this for Tesco? What are the risks? How are those risks mitigated?

4. When Tesco decided to enter the United States, this represented a departure from its historic strategy of focusing on developing nations. Why do you think Tesco made this decision? How is the U.S. market different from other markets Tesco has entered?

Submit your work in at least 3 paragraphs to Project 3 in Moodle.

FOR INSTRUCTOR USE ONLY

Grading Rubric

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements.

Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

MK180: Global Business Perspectives (BCM)

Project 3

Student:

Instructor:

Date:

Description of requirements	Possible Points	Your Points
1. Why did Tesco’s initial international expansion strategy focus on developing nations?	15
2. How does Tesco create value in its international operations?	15
3. In Asia, Tesco has a history of entering joint-venture agreements with local partners. What are the benefits of doing this for Tesco? What are the risks? How are those risks mitigated?	20
4. When Tesco decided to enter the United States, this represented a departure from its historic strategy of focusing on developing nations. Why do you think Tesco made this decision? How is the U.S. market different from other markets Tesco has entered?	25
Minimum 3 paragraphs	5
Overall content has clarity and adequate supporting details	10
Assignment was submitted by due date	10
TOTAL	100

YOUR SCORE: ________

Instructor Comments: