Marketing

MK180: Global Business Perspectives: Capstone Project Part 3

For your MK180 Capstone Project, you are the CEO of a U.S. based company where you will create strategies for some key globalization issues that your company will face when expanding to new markets.

Capstone Project Part 3 Description:

1. Based on the organization you chose from Capstone Project Part 1 and the countries it does business in, how are business analytics and international research important to your company?

2. Explain why it may make sense for your company to vary the attributes of its product from country to country. Provide examples.

3. Explain why and how the advertising and promotional strategies of your company may vary among countries. Provide examples.

Submit your work in at least 3 paragraphs to Capstone Project Part 1 in Moodle.

FOR INSTRUCTOR USE ONLY

Grading Rubric

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

MK180: Global Business Perspectives (BCM)

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Date:

Capstone Project Part 3

Description of requirements	Possible Points	Your Points
1. Based on the organization you chose from Capstone Project Part 1 and the countries it does business in, how are business analytics and international research important to your company?	25
2. Explain why it may make sense for your company to vary the attributes of its product from country to country. Provide examples.	25
3. Explain why and how the advertising and promotional strategies of your company may vary among countries. Provide examples.	25
Overall content has clarity and adequate supporting details	10
Minimum 3 paragraphs	5
Assignment was submitted by due date	10
TOTAL	100

YOUR SCORE: ________

Instructor Comments: