Marketing
MK180: Global Business Perspectives: Capstone Project Part 2
For your MK180 Capstone Project, you are the CEO of a U.S. based company where you will create strategies for some key globalization issues that your company will face when expanding to new markets.
Capstone Project Part 2 Description:
1. Based on the organization you chose for your Capstone Project Part 1 and the countries it does business in, explain why is it important for you to understand the culture of other countries.
2. How do you think differences in social culture influence the values of your business? Provide examples.
3. What are the economic and business implications of cultural change on your organization? Include specific examples.
Submit your work in at least 3 paragraphs to Capstone Project Part 2 in Moodle.
FOR INSTRUCTOR USE ONLY
Grading Rubric
Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).
MK180: Global Business Perspectives (BCM)
Student:
Instructor:
Date:
Capstone Project Part 2
|
Description of requirements |
Possible Points |
Your Points |
|
1. Based on the organization you chose for your Capstone Project Part 1 and the countries it does business in, explain why is it important for you to understand the culture of other countries. |
20 |
|
|
2. How do you think differences in social culture influence the values of your business? Provide examples. |
25 |
|
|
3. What are the economic and business implications of cultural change on your organization? Include specific examples. |
30 |
|
|
Overall content has clarity and adequate supporting details |
10 |
|
|
Minimum 3 paragraphs |
5 |
|
|
Assignment was submitted by due date |
10 |
|
|
TOTAL |
100 |
|
YOUR SCORE: ________
Instructor Comments: