Marketing

MK170 Personal Branding for Sales and Marke6ng Professionals: Project 1

GETTING TO KNOW YOURSELF

“Find a job you enjoy doing, and you will never have to work a day in your life.” - Mark Twain

Project Descrip6on:

While Mark Twain’s quote above may sound a li=le cliché, its senAment can serve as a solid foundaAon for the beginning of your personal brand journey.

For Project 1, take the free personality test at Truity: Career Personality Profiler

Make sure you answer all quesAons honestly. Upon compleAon of the test, you’ll be given a brief assessment of your personality and possible career choices. Write a synopsis (250-word minimum) of your results including answers to the following quesAons:

• Do you agree with the results? Why or why not? Include examples of how the results reflect or don’t reflect your personality.

• Were there any surprises? If so, what?

• According to the results, what types of jobs might be a good fit for you?

Submit your personality test synopsis to Project 1 in Moodle.

FOR INSTRUCTOR USE ONLY

Grading Rubric

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

MK170: Personal Branding for Sales and Marke6ng Professionals (BCM)

Student: Instructor: Date:

Project 1

YOUR SCORE: ________

Instructor Comments:

Descrip6on of requirements Possible Points

Your Points

Upon compleAon of the career personality test, wrote a synopsis of your results including answers to the following quesAons:

25

• Do you agree with the results? Why or why not? Include examples of how the results reflect or don’t reflect your personality.

25

• Were there any surprises? If so, what? 15

• According to the results, what types of jobs might be a good fit for you?

15

Wrote 250-word minimum synopsis. 10

Project was submi=ed by due date. 10

TOTAL 100