Marketing

MK140: PRODUCT INNOVATION - Project 4

Oops

Project Description:

View the Scientific American magazine article from November 2014 that featured five of the largest software failures in history 5 Most Embarrassing Software Bugs in History : http://www.scientificamerican.com/article/pogue-5-most-embarrassing-software-bugs-in-history/

Select one of the failures from the article and describe, in your own words, why failure of management, and the lack of behaving as a learning organization led to these unfortunate mishaps. Questions to consider:

· What could have management done differently?

· How could the problem have been avoided?

· Do you think the company responded to the problem in a timely and appropriate manner?

Submit your project (no less than 250 words) to Project 4 in Moodle.

FOR INSTRUCTOR USE ONLY

Grading Rubric

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

MK140: Product Innovation (BCM)

Student:

Instructor:

Date:

Project 4: Oops

Description of requirements	Possible Points	Your Points
Selected one of the failures from the article and described, in your own words, why failure of management, and the lack of behaving as a learning organization led to these unfortunate mishaps.	20
· What could have management done differently?	20
· How could the problem have been avoided?	20
· Do you think the company responded to the problem in a timely and appropriate manner?	20
Wrote a minimum of 250 words.	10
Overall content has clarity and adequate supporting details	10
TOTAL	100

YOUR SCORE: ________

Instructor Comments: