Marketing

MK130: Marketing and Sales Ecosystem Management - Project 3

Email Marketing

Project Description:

Email marketing is highly efficient because often times you are sending an email to customers that have opted to receive email communication from your business. This type of advertising is highly efficient because of its ability to target niche audience segments. Although emails are mainly text, the messaging must be kept simple and it should be laid out in an appealing manner.

For Project 3, you will write an email that will go out to potential CSI students. You will be inviting them to an open house to visit the campus and learn more about the programs the school offers. The email should contain the following:

· A compelling subject line. Under 90 characters.

· Include a visual.

· Tell a compelling story in 150 words.

· The formatting will be very important so make it easy to read.

· Finish with a strong call to action.

Submit your email message to Project 3 in Moodle.

CSI is for international students who are seeking ESL class and a professional program.

A number of professional programs are offered at our campus, including:

Business Career Program   The Business Career Program introduces students to business concepts that will prepare them for a wide variety of careers. CSI’s Skokie campus is home to concentrations in Business Fundamentals, Digital Multimedia, and Marketing.

Healthcare Career Program The billing and coding track of the Healthcare Career Program focuses on the information needs of the healthcare industry. Students are prepared with the knowledge and the skills necessary to provide medical coding and billing, manage healthcare data used to support patient care, and contribute to the development of computer-based patient records.

Networking Career Program   The CompTIA/Microsoft track of the Networking Career Program prepares students for a variety of entry-level careers in computer networking and information technology.

Skill Building Program For students looking to improve their professional communication skills and accumulate career experiences, CSI offers the Customer Service Specialist Skill Building Program.

To learn more about programs offered at the Skokie campus, please  contact  an Admissions Represe

FOR INSTRUCTOR USE ONLY

Grading Rubric

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

MK130: Marketing and Sales Ecosystem Management (BCM)

Student:

Instructor:

Date:

Project 3: Email Marketing

Description of requirements	Possible Points	Your Points
Wrote an email that will go out to potential CSI students inviting them to an open house to visit the campus and learn more about the programs the school offers.	15
· A compelling subject line. Under 90 characters.	15
· Included a visual.	10
· Tell a compelling story in 150 words.	20
· The formatting made it easy to read.	20
· Finished with a strong call to action.	20
TOTAL	100

YOUR SCORE: ________

Instructor Comments: