Marketing

MK130: Marketing and Sales Ecosystem Management - Project 2

Display Advertising

Project Description:

Display advertising is highly efficient because of its ability to target niche audience segments. On most websites today, you can see display ads that are placed there so that you see the marketer’s message.

For Project 2, you will go online to some of your favorite websites and pick an in-page banner ad that you found interesting as a consumer. Then reply to the following questions:

1. Take a screenshot of the ad and include it with your Project 2 submission.

2. What type of display ad was it? Explain why you think that.

3. Who do you think is the target for this ad? Describe the target audience in detail.

4. What is the measure of success you believe the marketer is using for this ad? Explain why.

Your answers must be more than 300 words total. Submit your work to Project 2 in Moodle.

FOR INSTRUCTOR USE ONLY

Grading Rubric

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

MK130: Marketing and Sales Ecosystem Management (BCM)

Student:

Instructor:

Date:

Project 2: Display Advertising

Description of requirements	Possible Points	Your Points
Went online to some of your favorite websites and picked an in-page banner ad that you found interesting as a consumer. 1. Took a screenshot of the ad and included it with your Project 2 submission.	15
1. What type of display ad was it? Explain why you think that.	20
2. Who do you think is the target for this ad? Describe the target audience in detail.	20
3. What is the measure of success you believe the marketer is using for this ad? Explain why.	25
Overall content has clarity and adequate supporting details	10
Submitted more than 300 words total	10
TOTAL	100

YOUR SCORE: ________

Instructor Comments: