Marketing

MK130: Marketing and Sales Ecosystem Management - Portfolio Project Part 2

Show what you have Learned by Being a Thought Leader

Thought leadership is a type of content marketing where you tap into the talent, experience, and passion inside a business, or from your community, to consistently answer the biggest questions on the minds of your target audience on a particular topic. Thought leaders become the trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. Over time, they create a dedicated group of friends, fans and followers to help them replicate and scale their ideas into sustainable change not just in one company but in an industry, niche or across an entire ecosystem.

Your Portfolio Project will consist of 3 parts, including a class presentation. Remember - all 3 parts of the Portfolio Project are related, with each part building on the next part.

Project Description:

For your Portfolio Project Part 2, you will write a LinkedIn article where you will demonstrate your thought leadership by discussing the implementation of a digital marketing strategy for a business. Reply to the following questions in writing your article:

· What are the benefits of implementing an effective content strategy in your marketing strategy?

· How does personalization fit in this strategy? What are the benefits of personalization?

· What are the core features of CRM programs? How do they help in managing content?

· What are some of the KPI’s that a business needs to focus on when evaluating a content strategy?

Write at least 400 words for your article. This submission needs to be in the form of an article that you post on LinkedIn. Make sure to check your spelling, grammar, and punctuation in your writing before submitting. Submit your work to Portfolio Project Part 2 in Moodle.

FOR INSTRUCTOR USE ONLY

Grading Rubric

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

MK130: Marketing and Sales Ecosystem Management (BCM)

Student:

Instructor:

Date:

Portfolio Project Part 2

Description of requirements	Possible Points	Your Points
· What are the benefits of implementing an effective content strategy in your marketing strategy?	15
· How does personalization fit in this strategy? What are the benefits of personalization?	20
· What are the core features of CRM programs? How do they help in managing content?	20
· What are some of the KPI’s that a business needs to focus on when evaluating a content strategy?	15
Overall content has clarity and adequate supporting details	10
Minimal to no errors in spelling, grammar, punctuation	10
400 words minimum	10
TOTAL	100

YOUR SCORE: ________

Instructor Comments: