Worksheet

Priority One

Target Market/Demographic: Asian American, middle income

Department/Program/Service: Food Safety

Marketing Technique: Direct Marketing

The middle income Asian American society is am0ng the minority groups that are growing very fast in U.S., yet there is very minimal research related to health in this group. A likely /possible reason, attributes to the myth of minority model, that perceives Asians as people with incomparable success in education, thus creating the notion that this population faces minimal health challenges. According to studies, this myth has created internalized racialism, that has at large caused negative feelings towards approaching doctors and has elevated psychological distress.

Food safety is an area that has impact on all people. It is initiated by conducting good Agri practices right from the farm and finalized by consumer’s sanitary and safe preparation of food services. The Missouri Department of Health and Senior Services has formulated a platform in its site in such a way that it sends information relating to food security to many people.

The best method of marketing technique for this program is direct marketing. This is where one communicates one on one with prospected audience vial mails, emails, texts and other promotional materials and fliers. This is important as it will help many people communicate and share information related to food safety. the mission of this department is to ensure that this group of people access essential information related to food safety and take the necessary action which will be achieved via this technique as it is cheap and readily available. It can reach a large number of audiences as targeted.

Priority Two

Target Market/Demographic: low-income Hispanic population

Department/Program/Service: Women’s Health

Marketing Technique: Internet marketing

The Hispanic population is one that is growing very fast. According to studies this population is highly concerned with women’s health. The Hispanic population is one that has faced many challenges in its efforts towards empowering the health of women. It is important to understand that women health is critical.

The women’s health is a critical area that needs a lot of attention. It is one field that has to be properly checked. The Hispanic population is fighting a lot towards empowering their women. They have to ensure that all measures are put into place to ensure that proper platforms are laid down to ensure that all women have access to good health services.

The best marketing technique is via internet. We are all aware that technology has widely grown and developed. Almost all people across the world has access to a computerized devise which accesses the internet. By sending information here, we are sure that quite a good number of women will access it and be enlightened on how to acquire and ensure they access good medical service as it is described in the Missouri’s vision and mission, to ensure that all women have access to quality, equal, affordable, accessible and proper health services.

Priority Three

Target Market/Demographic: low income African American population

Department/Program/Service: Wellness and Prevention

Marketing Technique: Mass Education

The main reason for choosing this target market is because, they are prone to unhealthy living styles due bad living conditions. This demographic has engaged in unhealthy living ways that put their health at risk.

It is very important to make healthy choices to better our health conditions. Eating healthy diet, quitting tobacco and practicing regularly, will help reduce death rates, stroke, heart diseases, cancer and diabetes. It is advisable for people to go for medical screening occasionally which will allow the doctor to identify diseases early which is easier to control.

By using this technique, it will be able to access a large group of people. More information will be available to many people. It is important for people to understand the benefits of good living styles and healthy dietary. This method is cheap and targets a lot of people as it is aimed by this department.

Work cited

US, Supreme Court. "Cruzan v. Director, Missouri Department of Health." West's Supreme Court reporter 110 (1990): 2841.

Ronzetti, T. A. "Constituting Family and Death Through the Struggle with State Power: Cruzan v. Director, Missouri Department of Health." U. Miami L. Rev. 46 (1991): 149.

Orentlicher, David. "Cruzan v Director of Missouri Department of Health: an ethical and legal perspective." JAMA 262.20 (1989): 2928-2930.

Brownson, Ross C., et al. "Reliability of information on chronic disease risk factors collected in the Missouri Behavioral Risk Factor Surveillance System." Epidemiology (1994): 545- 549.