Market Analysis

For example, Apple Computer’s 2017 mission statement is:

“Apple designs Macs, the best personal computers in the world, along with OS X,

iLife, iWork and professional software. Apple leads the digital music revolution with

its iPods and iTunes online store. Apple has reinvented the mobile phone with its

revolutionary iPhone and App store, and is defining the future of mobile media and

computing devices with iPad.”

Do not mimic the objectives above.

Use the parameters for objectives as discussed in class.