MIssion statement

Final Project

Personal strategic and marketing plan. Prepare a strategic and marketing plan for yourself, applying concepts and learnings from this and other courses when applicable. The following outline is a starting point to obtain at least a passing grade . This is an individual assignment. It is uploaded to drop box.

· Personal Mission/Vision/Values statement (long term, big picture)

· Objectives (short term, measurable, time-specific: where do you want to be within 1 year post-graduation, in 3-5 years?)

· Description of Target market (location, type of organizations)

· Industry Sector Research. Your paper should also include overview research on at least one healthcare industry sector (e.g. hospitals and health systems, health plans, long-term care, etc.) where you would like to work in the future. Prepare an industry profile, including but not limited to the following:

a. Number of firms, degree of concentration, market leaders

b. Market size, growth trends and potential

c. Key industry leaders, observers and experts (academic, professional)

d. Professional association; criteria for membership

e. Work force profile, preferred executive characteristics

· Identify at least 5 companies within the industry sector(s) of interest as potential employers. Prepare a chart summarizing relevant information pertaining to your future employment search. Approach it as “due diligence,” in the same manner an employer would conduct a background check on you as a potential future employee. Include at least 4 personal priorities that you will use to compare the organizations

· Personal SWOT analysis

· Differentiation strategy

· Competitive advantage: Current, potential

· Promotional strategies and tactics

a. Strategies—general approach to achieve objectives

b. Tactics—specific activities

· Budget to secure next level job

· Time Line

· Personal key learnings discovered as a result of completing this exercise.

· Your paper should include at least 5 reference citations on career development, preferably related to health care administration.

· Maximum length—2,500 meaningful words (about 10 pages); outline or bullet point form preferred.

· Document all sources using APA style.

Product: Individual Paper. Submit to dropbox.