10 page due 6/21

MISSION STATEMENT - JOURNAL

According to the Whole Foods Market website, the companies mission statement is “Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company” (Whole Foods Market, 2019)

According to Hull’s article, a company’s mission statement should address four questions. What does Whole Foods Market do? Whole Foods Market sells fresh, Clean, Organic, and Natural foods to introduce a higher standard of eating for their consumers. How do Whole Foods do what they do? Whole Foods Market prides themselves in meeting high quality of standards of the foods they sell. Every product in the store they see is tested and certified Organic. Whole Foods Market only sells products that meet their own created quality and standard of being a natural product. Whole Foods Market’s definition of a natural product is a product that is minimally processed, free of preservatives, colors, sweeteners, and artificial flavors. Whole Foods Market has a list of ingredients that are normally put into the foods consumers eat that is not acceptable to their standards. Whom do they do it for? The Whole Foods Market is dedicated to its customers who are health conscious professional, and environmentally friendly. Recently, the company realized that most of the customers they aim to please are millennials who have a greater consciousness about their money and focus on satisfying their college debts rather than paying higher prices for organic foods. What value is Whole Foods Market bringing to the Organic and natural foods stores? The value that Whole Foods bring to their customers, and the environment consists of eight core values. The company makes it their mission to introduce natural and organic foods that match their companies core mission statement.

Rating the company’s mission statement to the five-star rating system used in the Fortune 500 list, I would give Whole Foods Markets less than three stars, due to its mission statement not being as broad and it cannot be measured. In the mission statement, Whole Foods Market claims to be a leader in the Organic and Natural food industry, they are mission-driven, and they implement high standards in all areas of business. Due to the decline in sales, and lawsuits against multiple ex-employees.

Rewrite the mission statement so that it addresses the four questions. The Whole Foods Market aims to be a leader in clean, healthy organic foods to feed your loved ones. Whole Foods Market holds all of our suppliers accountable to deliver the highest quality standard of food; we test every product we sell to ensure they meet our standard of quality and organic. Throughout our stores, you will see the highest standards so you can feel confident when you shop at our stores, to ensure the best and healthy you without breaking the bank.

References:

Whole Foods (2018). https://www.fool.com/investing/general/2016/01/24/how-whole-foods-market-lives-its-values.aspx

Fortune 500 Mission Statements (Links to an external site.) Links to an external site. Retrieved from http://www.missionstatements.com/fortune_500_mission_statements.html

Hull, P. (2014, January 14). Answer 4 questions to get a great mission statement (Links to an external site.) Links to an external site. Retrieved from https://www.forbes.com/sites/patrickhull/2013/01/10/answer-4-questions-to-get-a-great-mission-statement/#c746cd367f5