MissionEvaluationMatrix.doc

HOSP 4060

Senior Seminar

MISSION STATEMENT EVALUATION MATRIX

Organization/Company

Customers

Products

Services

Markets

Concern for

Survival/

Growth

Technology

Philosophy

Self-

Concept

Concern for

Public Image

Concern

for Employees

Objective: Evaluate the effectiveness of the mission statement for the organization/company you have selected.

Assignment: Review the nine components listed above and indicate in the appropriate box in the matrix whether or not each of the nine elements is found in the organization/company’s mission statement with a “yes” or “no” response.

If yes, identify elements located within the mission statement that address that component.

If no, elaborate on the appropriateness of this organization/company’s mission statement.