Mission Aligned Communication

MISSION ALIGNED COMMUNICATION FEEDBACK 11/27/2021

1) Communications Strategy Presentation: Develops presentation elements in alignment with the company style guide, including corporate voice and mission style guide elements. NOT YET MASTERED!!!!!

11/25: The style guide specifies fonts that can be used in this presentation. Please use one of the required fonts. 

2) Communications Strategy Presentation: Discusses the role of the mission statement and corporate voice for informing communication approaches and provides specific details in speaker notes. NOT YET MASTERED!!!!!

11/25: Please explain the role of the mission statement and corporate voice in advertising the restaurant. 

3) Communication Goals and Strategy: Introduces communication strategy and explains alignment to the company mission and brand ideals; provides specific details about the elements of the mission that will appeal most to specific target audiences. NOT YET MASTERED!!!!!

11/25: You state clear goals but there is very little reference to the mission and corporate voice. Please consider the role that those play in the goals and strategies of the proposed campaign.

4) Creates communication goals that clearly connect to the company mission statement, and uses speaker notes to explain the purpose of the communication goals for meeting the company’s strategic initiatives and alignment with company mission and vision. NOT YET MASTERED!!!!!

11/25: Same here. Please focus on the mission and voice. 

5) Determines communication delivery approaches and appropriate platforms, includes suggested media channels, and describes approaches to engage with the audience in a way that is aligned with the brand mission, and provides specific details and rationale. NOT YET MASTERED!!!!!

11/25: Please explain how the delivery means you suggest work in relation to the mission and corporate voice. 

6) Delivery Methods: Describes approaches to engage with the target audience in a way that is aligned with the brand mission, identifies the target audience for each platform indicated, and provides specific details and rationale in speaker notes. NOT YET MASTERED!!!!!

11/25: Same here. 

7) Delivery Methods: Describes examples of communications across various media channels in alignment with the company’s mission and brand, and considers timing, text, and images that should be included for advertisements and social media posts. NOT YET MASTERED!!!!!

11/25: Please explain how the mission and voice will be clear in the content of the  advertisements you suggest. 

8) Delivery Methods: Discusses tactics used to frame corporate voice and mission strategically to the targeted audience and considers specific themes that should be used in communications to provide a consistent experience. NOT YET MASTERED!!!!!

11/25: Same here. 

9) Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose. NOT YET MASTERED!!!!!

11/25: I'll wait for a more complete draft to evaluate this. 

10) Lists sources where needed using citation methods with no major errors. NOT YET MASTERED!!!!!

11/25: This project requires the use of content from the materials provided along with in-text citations and a list of references.