Scenario

CRITERIA

NON-PERFORMANCE

BASIC

PROFICIENT

DISTINGUISHED

Explain the purpose of mission and vision statements. 14%

Does not provide an example of mission and vision statements.

Provides an example of mission and vision statements but does not explain their purpose.

Explains the purpose of mission and vision statements.

Explains the purpose of mission and vision statements using real-world examples and providing supporting evidence.

Identify key elements within mission and vision statements. 14%

Does not list general elements of mission and vision statements.

Lists general elements of mission and vision statements but does not identify the key elements.

Identifies key elements within mission and vision statements.

Identifies key elements within mission and vision statements and explains why the elements are important for a company.

Explain the purpose of a company's code of ethics. 13%

Does not provide an example of a code of ethics.

Provides an example of a code of ethics but does not explain its purpose.

Explains the purpose of a company's code of ethics.

Explains the purpose of a company's code of ethics and why the code should be directed toward all stakeholders.

Identify key elements within a code of ethics. 13%

Does not list general elements of a code of ethics.

Lists general elements of a code of ethics but does not identify the key elements.

Identifies key elements within a code of ethics.

Identifies key elements within a code of ethics and explains why the elements are important for a company.

Explain the relationship between a company's code of ethics and its mission and vision statements. 13%

Does not explain the relationship between a company's code of ethics and its mission and vision statements.

Explains the relationship between a company's code of ethics and its mission and vision statements, but the explanation is incomplete or missing important aspects.

Explains the relationship between a company's code of ethics and its mission and vision statements.

Explains the relationship between a company's code of ethics and its mission and vision statements in terms of strategic management.

Explain the role of a company's leadership in promoting and supporting the vision, mission, and ethical principles of the company. 13%

Does not list the responsibilities of company leadership.

Lists the responsibilities of company leadership but does not explain the role of leadership in promoting and supporting the vision, mission, and ethical principles of the company.

Explains the role of a company's leadership in promoting and supporting the vision, mission, and ethical principles of the company.

Explains the role of a company's leadership in promoting and supporting the vision, mission, and ethical principles of the company and discusses the consequences of a leader who fails to promote and support the vision, mission, and ethical principles of the company.

Organize content so ideas flow logically with smooth transitions. 10%

Does not organize content for ideas to flow logically with smooth transitions.

Organizes content with some logical flow and smooth transitions.

Organizes content so ideas flow logically with smooth transitions.

Organizes content so clarity is enhanced and all ideas flow logically with smooth transitions.

Apply APA formatting to in-text citations and references. 10%

Does not apply APA formatting to in-text citations and references.

Applies APA formatting to in-text citations and references incorrectly and/or inconsistently, detracting noticeably from good scholarship.

Applies APA formatting to in-text citations and references.

Exhibits strict and nearly flawless adherence to APA formatting of in-text citations and references.