PPC plan
Nisha0102
MiniAssignmentD-PPCPlan-BhargavPatel1919442.xlsxGeneral Account Info
| General Info About the Account / Setting | |
| Your Name: | Glow of Fashion |
| Describe the main purpose of your PPC promotion: | The main purpose of this PPC Plan is to increase website traffic and reach customers looking for Fashion while showing near search results on Google and Social media. |
| Brief information about the business and its target market | Glow of Fashion refers to an online shopify Fashion store. The Target market include both Men and women in the Canada focusing on Fashion product such as women dresses, women plaid shirts, casual solid sportwear, women winter thick sweater , summer tracksuits, Men's T-shirts and Trousers/Jeans, Men's Watches, sport shoes for Men among other fashion products. |
| Key products / services to be promoted by PPC campaign | 1. Watches 2. Polo shirt for men 3.Men's Jeans 4. Women winter thick sweater 5. summer tracksuits 6. casual solid sportwear 7. women plaid shirts |
| Information about your campaigns (at least two campaigns). Describe the purpose / intention of each campaign - one at a time. | Campaign #1 will be used to promote:1. Watches 2. Polo shirt for men 3.Men's Jeans .Campaign #2 will be used to promote:1. Women winter thick sweater 2. summer tracksuits 3. casual solid sportwear 4. women plaid shirts |
| Geographic regions (explain why) | Main locations will involve Canadian provinces like British columbia and Montreal as they are the the biggest fashion capital of Canada |
| Devices (why) | Ads will support mobile devices, tablets and computers. Operating systems: Windows Pc, MacOS, IOS, Andriod, others |
| Website URL | https://www.glow-of-fashion.myshopify.com/ |
Campaign#1 ad group#1
| Information about campaign #1 - ad group #1 | Men's Collections | ||
| Ad group #2 (name, explain purpose, e.g. key theme or product) | 1.Watches 2. Polo shirt for men 3.Men's Jeans | ||
| Ad #1 (for ad group #2) - create an ad and put on the right --->>> | |||
| https://www.glow-of-fashion.myshopify.com/ | |||
| Sales on Watches ,Polo shirt for men | |||
| Hot Men's Jeans | |||
| Ad #2 (for ad group #2) - create an ad and put on the right --->>> | https://www.glow-of-fashion.myshopify.com/ | ||
| Classy polo shirt collection | |||
| Free Fast delivery | |||
| Keywords (list as many as you think it is appropriate) | |||
| Keyword #1: Watches | Bid: $6.71 | Keyword Match: Exact match | |
| Keyword #2: Watches on sale | Bid: $6.42 | Keyword Match: Exactmatch | |
| Keyword #3:New Man Polo Shirts | Bid: $20.98 | Keyword Match:Exact match | |
| Keyword #4: New Man Polo Shirts for sale | Bid: 20.01 | Keyword Match:phrase match | |
| Keyword #5: Men's Jeans | Bid: $19.99 | Keyword Match: Exact match | |
| Keyword #6: Men's Jeans on sale | Bid:18.23 | Keyword Match:Phrase match | |
| Keyword #7: Men's Joggers Casual Pants | Bid: $18.72 | Keyword Match: Exact match | |
| Keyword #8: Men's Joggers Casual Pants on Sale | Bid: 18. 12 | Keyword Match: Exact match | |
| Daily budget (why?) | $66.40 | ||
| Type of campaign (e.g. Search, Display, etc.). Why? | Social media Sites because Using social media will allow you to reach your target audience, engage with current and potential customers, create brand loyalty, increase website traffic, and drive sales., Google Ads because Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they're searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic | ||
| Based on your research) (e.g. on Wordtracker.com, SEMrush, keyword Surfer (https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en, BingAds Keywor Tool, or any similar tool) |
Campaign# 2 Ad group# 1
| Information about campaign #1 - ad group #1 | Women's Fashion | ||
| Ad group #1 (name, explain the purpose, e.g. key theme or product) | winter thick sweater women,summer Tracksuits Women,casual solid sportswear,women plaid shirts | ||
| Ad #1 (for ad group #1) - create an ad and put on the right --->>> | |||
| https://www.glow-of-fashion.myshopify.com/ | |||
| winter thick sweater women,summer Tracksuits Women,casual solid sportswear,women plaid shirts on Sale | |||
| Cool Women's Fashion | |||
| Ad #2 (for ad group #1) - create an ad and put on the right --->>> | https://www.glow-of-fashion.myshopify.com/ | ||
| Book Online | |||
| Free delivery | |||
| Keywords (list as many as you think it is appropriate) | |||
| Keyword #1: winter thick sweater women for women | Bid: $24.91 | Exact match | |
| Keyword #2: summer Tracksuits Women for women | Bid: $54.59 | Exact match | |
| Keyword #3: casual solid sportswear for women | Bid: $34.30 | Exact match | |
| Keyword #4: women plaid shirts for women | Bid:26.46 | phrase match | |
| Daily budget (why?) | $140.26 | ||
| Type of campaign (e.g. Search, Display, etc.). Why? | Social media Sites because Using social media will allow you to reach your target audience, engage with current and potential customers, create brand loyalty, increase website traffic, and drive sales., Google Ads because Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they're searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic | ||
| Based on your research) (e.g. on Wordtracker.com, SEMrush, keyword Surfer (https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en, BingAds Keywor Tool, or any similar tool) |
