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MingxuanHe-AudienceAnalysisandEmail.docx
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Audience Analysis Report and Email
Mingxuan He (914313061)
UWP 101
University of California, Davis
Introduction:
Audience plays the most important role in writing a paper. Based on Audience’s age, career, hobbies and many other elements, writer decide what kind of writing styles and formulas should be used in this paper. The main points for a paper is appeal audiences and convince them to believe the points that writer writes in the paper.
Before I transferred to UC Davis, I was studying in Seattle. I felt I really interested in business. In college, there are so many students that major in economics, accounting, financial, marketing, etc. Plenty of students that choose the majors of business dream of earning a lot of money and making world’s market become more effective. Economists have the power to make this world a better place to live.
Since I am really interested in economy conception, investing, and financial. The first person that I researched is Warren Buffett, who is the most successful investor in the world. Then, I also researched George Arthur Akerlof, who is an American economist.
I am going to research and analyze the information about professionals first. Then, I wrote two specific emails based on the information analysis. I try to effectively appeal them by providing good questions in my emails, so that they are willing to reply my email and share their experiences with me. Of course, their advices would be constructive and effective for my rest of life.
Methods:
First of all, I use Linked-in as the start to find professionals of economist. Since I major in economics in UC Davis. I have read a lot economic articles and token a lot economic courses. The articles that most appeals me it called “The Market for Lemons: Quality Uncertainty and the Maret Mechanism”. That is a very famous economics article in the world. I am a loyal reader of his article. I started search the writer of this article in google.
Once I found the writer’s name, who is called George Arthur Akerlof, I used LinkedIn and Wikipedia to learn more about his resume. From the LinkedIn, I learned that George is one of the professor of Economics Emeritus at the University of California, Berkeley. Then, I went to UC Berkley’s website, and search his email address.
Since I am also interested in investing, another person that in my mind is Warren Buffett. Like I said before, Warren Buffett is the most successful investor in the world, so it’s very easy to learn about his resume but impossible to find his personal email address online. I also used Wikipedia to learn about Warren Buffett’s resume. Then, I tried to search his assistant’s email address from google.com. Finally, I find the email address of his assistant.
Results:
Economist is an indispensable career in this world. From my research, I want to follow a similar career path of holding an academic job and helping the world’s market become more effective and welfare maximization. George A. Akerlof born in New Haven Connecticut, United States. He received his BA degree from Yale University in 1962, and his Phd degree from Massachusetts Institute of Technology in 1966. He identified certain severe problems that afflict markets characterized by asymmetric information, and his famous article “The Market for Lemons: Quality Uncertainty and the Maret Mechanism”, published in Quarterly Journal of Economics in 1970. And, he won the 2001 Nobel Memorial Prize in Economic Sciences. George A. Akerlof is perhaps best known for his article “The Market for Lemons: Quality Uncertainty and the Maret Mechanism”, so I connect with this audience by talking about this article because I am a loyal reader of his article. On the other hand, I am an economic major student in University of California Davis right now, and I plan to apply for UC Berkeley graduate school next year. He is the professor of Economics Emeritus at the University of California, Berkeley. This would be another connection.
Provide questions:
1. About the Article:
"The Market for Lemons: Quality Uncertainty and the Market Mechanism”, which published in Quarterly Journal of Economics in 1970 is a really wonderful article I have read. Nowadays, information is easier to spread and search because of the internet. In 21st century, do you think the quality uncertainty has been decreased or increased? and why?
2. About today’s market:
Sharing-economy is a popular conception in today's market. It can effectively elimination the problems from Quality Uncertainty. Do you think what is the biggest challenge this pattern of economy is facing?
Next, I am contacting Warren Buffet, the most successful investor in the world. Investor is a high-risk industry in the world. Some people earn a million dollars in one day, also there are a lot people become the homeless, a lot of people committed suicide in this industry. Warren Buffett is a famous person in this industry. From my research, Buffett bought his first stock when he was eleven, and by the time he finished college, Buffett had accumulated 9800 dollars in his account. It is about 99000 dollars today. He is a investment genius. Buffett entered the Wharton School of the University of Pennsylvania in 1947, and after two years, he transferred to the University of Nebraska Lincoln. Buffett worked from 1951 to 1954 at Buffett-Falk as an investment salesman; from 1954 to 1956 at Graham-Newman as a securities analyst. In 1970, he created his own company Berkshire Hathaway, and become a Chairman and CEO. Now, he is eighty-seven years old. He has been keep his investment horizon for sixty-one years long. His said that “If you don't plan to own a stock for ten years, don't hold it for a day”
Provide questions:
1. About the differences between the knowledge that he learned from school and learned from work:
Between studying at school and working in a company has been two far different experience. would you mind sharing some impressive challenges that you’ve met when you graduating from school and starting your investment? Would you mind giving some advices?
2. About his work as an investment salesman and securities:
Do you think your past experiences as an investment salesman and securities analyst helpful when you created you own company? Do you think it’s possible and suitable for a graduating student to set up a business?
3. About the investor life:
Do you think what is the biggest difference between successful investors and unsuccessful investors?
Analysis:
All the question above are related to their own experience. Therefore, I believe they will be happy to share their experience and give their advices. Since Investor is a high-risk industry, deciding to invest a new company or stock can be very challenging. The experiences of predecessors can be valuable in this industry. On the other hand, considering that Warren Buffet and George A. Akerlof are every busy every day, so I keep my questions are directed, formatted and straight to the point. This could save their time and improve the chance that they will reply my email.
Discussion:
I have learned a lot from the process during preparing this analysis, . I do the research part and select professionals first. Then I started working on the email. I feel like the most challenging work is appealing to them via emails. That's the most important part because I won't get their reply if I can't appeal their attention. Thus, it’s important to learn about their study and work experiences. Making the questions related with their experiences is a good way to appeals them.
Works Cited
George Akerlof. Accessed Oct 21, 2017
https://www.linkedin.com/in/george-akerlof-25a4035/
George Akerlof. Accessed Oct 21, 2017
https://en.wikipedia.org/wiki/George_Akerlof
Warren Buffett. Accessed Oct 21, 2017
https://en.wikipedia.org/wiki/Warren_Buffett
Email:
From: [email protected]
Subject: UC Davis Student Interested in the Investment
Dear Buffett,
My name is Mingxuan He and I am a senior economic major at UC Davis. After graduation, I am willing to work in an investment company and set up a company to help more people on investing. I have learned so much from your interviews, and It inspires me a lot. If you have time, it would be really appreciated to hear some advices that you have for a current student who intends to work in the investment industry.
Specifically:
· Do you think your past experiences as an investment salesman and securities analyst helpful when you created you own company? Do you think it’s possible and suitable for a graduating student to set up a business?
· Between studying at school and working in a company has been two far different experience. would you mind sharing some impressive challenges that you’ve met when you graduating from school and starting your investment? Would you mind giving some advices?
· Do you think what is the biggest difference between successful investors and unsuccessful investors?
Thank you for your precious time, I am looking forward to your reply.
Sincerely
Mingxuan He
University of California, Davis
From: [email protected]
Subject: UC Davis Student Interested in the Economic
Dear Dr. George,
My name is Mingxuan He and I am a senior economic major at UC Davis. After graduation, I am willing to work in company related to Economic. I have learned so much from your articles. "The Market for Lemons: Quality Uncertainty and the Market Mechanism” is my favorite one. And, it made me decide to major in Economic. If you have time, it would be really appreciated to hear some advices that you have for a current student who intends to work in the economic industry.
Specifically:
· "The Market for Lemons: Quality Uncertainty and the Market Mechanism”, which published in Quarterly Journal of Economics in 1970 is an amazing article I have read. Nowadays, information is easier to spread and search because of the internet. In 21st century, do you think the quality uncertainty has been decreased or increased? and why?
· Sharing-economy is a popular conception in today's market. It can effectively elimination the problems from Quality Uncertainty. Do you think what is the biggest challenge this pattern of economy is facing?
Thank you for your precious time, I am looking forward to your reply.
Sincerely
Mingxuan He
University of California, Davis
Reflection:
I feel the peer workshop is very helpful to improve writing skills. It great to hear some advices from other people. I have made some revisions on my first draft after the peer workshop.
Frist of all, I deleted the “background” part and mixture it into “Results” part. The details that I wrote in “background” part is pretty close with the details in “Results” part. Mixture them made this paper more clearly and readable.
Besides, I also made some revisions about the questions that I provide in emails. Since they are both successful people and I don’t know them in real life. Probably they are very busy every day. Therefore, I supposed that they don’t have much time to read and answer long emails. So, I made my questions are directed, formatted and straight to the point. It seems more likely to get their reply.
I also made some revisions one appealing their attention. After peer workshop, I have learn a lot from groupmate’s paper. One of the groupmate did a really good job on appealing audience’s attention. After read his paper, I feel appeal them via emails is the most important part because I won't get any reply if I can't appeal their attention. Thus, I added some more connections between me and them to try to appeal them. At least, I feel my questions doesn’t have a key point. I need to narrow the it done, and make the questions follow a key point.
