mind map

Excellent—A Good—B Average—C Below average—D/F

Format Central business idea, radi- ating out from the center; one

word per line; use of images;

Original hand drawing, not

software.

One of these elements missing

(main theme/business idea

not clear; no images; more

than one word per line)

One of these elements missing

(main theme/business idea

not clear; no images; more

than one word per line). Use

of mind mapping software.

2 or more elements missing or

failure to turn in assignment

Main branches At least 6 main branches from central idea (e.g., product,

resources, target market, fi-

nancials, funding, employees,

marketing, equipment,

location, etc.)

4-5 main branches 3 main branches Fewer than 3 main branches

Secondary

branches

At least 3 branches (average)

off of each main branch

Average of 2 branches off of

main branch

1 secondary branch off of

main branch

0 or 1 branch off of main

branch

Colors Uses 4 or more colors in mind map.

Uses 3 colors Uses 2 colors Uses 1 color

Mind Map assignment

Create a mind map of an original business idea. You can use the same idea you’re using for the Elevator Pitch assignment or a different idea. Based on the

information discussed in class, brainstorm what you would need to consider in order to move forward with your business idea. For example, if one branch of

your mind map is target market, smaller branches from there might include age, sex, occupation, hobbies, and other characteristics to define your target

market.

The mind map should be hand-drawn, not created with software. Take a photo of your mind map and upload it to the Mind Map dropbox folder in Brightspace.

The grading rubric below will give you more details.