Innov Strat Assignment Week 6

4/24/22, 12:04 PM Milestone Two Guidelines and Rubric - MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4

https://learn.snhu.edu/d2l/le/content/1022928/viewContent/17973059/View 1/5

Milestone Two Guidelines and Rubric

Overview

Using the recommenda�on that you provided in Milestone One, you will develop a strategy to implement the innova�on and get

ahead in the marketplace.

Scenario

You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. You are now

leading a cross-func�onal team to move forward with the company ini�a�ve. To remain a viable compe�tor and meet the demands

of consumers’ desire for technology, the company’s chief technology officer (CTO) has decided to implement the internet of things

(IoT) into its product line.

In Milestone One, you and your cross-func�onal team looked at risks and benefits of each innova�on op�on, compe�tors in the

market, and the company’s internal capability for moving forward with the innova�on. A�er doing this analysis, you presented your

recommenda�on to various stakeholders about how to proceed. You chose one of the following:

A. Design a completely new product line, based on the recent technology (discon�nuous innova�on)

or

B. Add recent technology features into one model and then incrementally into the broader product line (incremental

innova�on)

The CTO has accepted your recommenda�on. Now you are ready to develop a strategy for taking the innova�on to market. In order

to develop a strategy, you will need to look at your compe�tors’ rela�ve strengths in the current marketplace, to understand how

the company compares to your compe�tors, and to iden�fy the total market and the market’s annual growth rate. Finally, you also

need to share your thoughts on how to respond to changes in business condi�ons. Although no one can predict what is going to

happen, it is important to think about how flexible your plan is in order to meet unexpected condi�ons.

Prompt

Using the recommenda�on you provided in Milestone One, develop a strategic plan to implement the innova�on and gain

compe��ve advantage. Use the Sales Forecast, Compara�ve Growth Data and Compara�ve Opera�ng Sta�s�cs to complete this

milestone.

Strategic Plan

1. Analyze the compe�tors’ rela�ve strengths in the marketplace.

Write a short paragraph describing the growth rate of each compe�tor. You will get the solu�on from the

compara�ve growth data sheet.

How much of the market does each compe�tor now own? Do you see a trend of gaining or losing market

share? Present your findings using Power BI.

Perform your analysis for the cars and trucks category. Create pie charts using columns C and F from

the compara�ve growth Excel sheet in Power BI.

Perform your analysis for the connected cars and trucks category. Create pie charts using

columns H and K from the compara�ve growth Excel sheet in Power BI.

Determine each compe�tor’s financial strength by looking at their compara�ve opera�ng data.



MBA-580-X4576 Innov/Strat High-Perform Orgs 22… TM

4/24/22, 12:04 PM Milestone Two Guidelines and Rubric - MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4

https://learn.snhu.edu/d2l/le/content/1022928/viewContent/17973059/View 2/5

p g y g p p g

2. Explain how your company’s market share compares to your compe�tors’.

Is your company gaining or losing market share? Expand on the analysis done in Task 1 above and explain the

major factors behind the change in market share.

What is your company’s growth poten�al in the industry?

How do your company’s financials look compared to your compe�tors’?

3. Iden�fy future poten�al total available market (TAM) and growth for each chosen product/service and technology.

What is the TAM for cars and light trucks?

What is the TAM for IoT-connected cars and light trucks?

What is the projected compound annual growth rate (CAGR) for cars and light trucks?

What is the projected CAGR for IoT-connected cars and light trucks?

Iden�fy the fastest-growing compe�tor.

4. Iden�fy ways to adjust if business condi�ons change.

What can you do if your customers are slow to respond (buy) the innova�on?

What can you do if one compe�tor is overtaking all the others, including your company?

5. Describe the steps your company needs to take from concept outline to launch. Consider your learning from the previous

two modules to ensure the steps are easy to understand for your team.

What is the size of development that will be required?

Will you require addi�onal capital and personnel?

How would you approach determining the �meline from the beginning of development un�l ini�al product

launch?

Guidelines for Submission

Strategic Plan

Submit a Word document of 5 pages, devo�ng 1 page to each cri�cal element described above. Include a graphic using Power BI for

compe�tors’ rela�ve strengths (p. 1). Place the graphic at the top of the page with bullets underneath. Sources should be cited

according to APA style. Consult the Shapiro Library APA Style Guide for more informa�on on cita�ons.

Power BI on VDI

Access VDI using the VDI log-in process. Open Power BI in VDI and access the MBA 580 Compara�ve Growth Excel sheet. Save

your charts as images in the OneDrive folder on VDI. Follow the MBA 580 Power BI User Manual for comple�ng these steps.

Criteria Proficient (100%) Needs Improvement (80%) Not Evident (0%) Value

Compe�tors’

Rela�ve Strengths

Analyzes industry

compe�tors and their

strengths and weaknesses

Shows progress toward

proficiency, but with errors

or omissions; areas for

improvement may include

accurate interpreta�on of

compe�tors’ strengths and

weaknesses

Does not a�empt criterion 15

Company’s Market

Share

Iden�fies how to maintain or

grow market share, given the

recommenda�on from

Milestone One

Shows progress toward

proficiency, but with errors

or omissions; areas for

improvement may include

Does not a�empt criterion 20

Milestone Two Rubric

4/24/22, 12:04 PM Milestone Two Guidelines and Rubric - MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4

https://learn.snhu.edu/d2l/le/content/1022928/viewContent/17973059/View 3/5

iden�fying how to grow

market share with the

enterprise’s resources

Available and

Poten�al Market

Iden�fies future poten�al

TAM and growth for chosen

product/service and

technology

Shows progress toward

proficiency, but with errors

or omissions; areas for

improvement may include

discussing projected

compound annual growth

rate

Does not a�empt criterion 15

Change in

Business

Condi�ons

Iden�fies ways to deal with a

change in business

condi�ons

Shows progress toward

proficiency, but with errors

or omissions; areas for

improvement may include

an�cipa�ng how to deal with

uncertainty in the market

Does not a�empt criterion 20

Concept to Launch Iden�fies the steps the

company will take from

concept to launch of the new

product

Shows progress toward

proficiency, but with errors

or omissions; areas for

improvement may include

lis�ng all the steps in the

correct order

Does not a�empt criterion 10

Ar�cula�on of

Response

Clearly conveys meaning

with correct grammar,

sentence structure, and

spelling, demonstra�ng an

understanding of audience

and purpose

Shows progress toward

proficiency, but with errors

in grammar, sentence

structure, and spelling,

nega�vely impac�ng

readability

Submission has cri�cal errors

in grammar, sentence

structure, and spelling,

preven�ng understanding of

ideas

10

Cita�ons and

A�ribu�ons

Uses cita�ons for ideas

requiring a�ribu�on, with

consistent minor errors

Uses cita�ons for ideas

requiring a�ribu�on, with

major errors

Does not use cita�ons for

ideas requiring a�ribu�on

10

Total 100%

4/24/22, 12:04 PM Milestone Two Guidelines and Rubric - MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4

https://learn.snhu.edu/d2l/le/content/1022928/viewContent/17973059/View 4/5

4/24/22, 12:04 PM Milestone Two Guidelines and Rubric - MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4

https://learn.snhu.edu/d2l/le/content/1022928/viewContent/17973059/View 5/5

Reflect in ePortfolio Download Print

Open with docReader

Task: View this topic

Activity Details