INT 220 Homework and Discussion

Milestone Two Guidelines and Rubric

INT‐220‐J7483 Global Dimensions in Business 23EW3 MA

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Overview

In this course, you have explored the elements of a market profile, including cultural, poli�cal, and economic aspects, and looked at the legal and regulatory market considera�ons. In this milestone, you will complete the

next part of your course project by crea�ng a market profile for your chosen country and crea�ng legal and regulatory considera�ons.

Scenario

You are a business analyst working at a small, domes�c organiza�on that produces high‐quality cell phone cases. Your organiza�on has begun to see its sales fla�en in the domes�c market. While the organiza�on is not

losing money, leadership would like to explore op�ons to con�nue to grow. One op�on that leadership has no�ced compe�tors a�emp�ng is entering interna�onal markets.

You have been asked to examine the benefits, drawbacks, and key considera�ons for your organiza�on to enter one of the global markets below, and summarize your findings in a business brief for leadership.

Con�nue to use your selected market from Milestone One. As a reminder, the op�ons for interna�onal markets are:

• Argen�na

• Brazil

• China

• India

• Indonesia

• Japan

• Nigeria

• Russia

• South Africa

• Turkey

If you would like to use another country for your final project please reach out to your instructor.

Prompt

In this milestone, you will con�nue to use the Business Brief Template (located in the Guidelines for Submission sec�on of this document) to complete Sec�on Two. Use course resources as well as the INT 220 Library

Guide to support your responses.

Specifically, you must address the following rubric criteria:

Market Profile: Explore and explain the cultural, poli�cal, and economic environment of your selected market to help inform future business decisions regarding expansion from the domes�c market.

A. Cultural Profile: Compare and contrast important cultural elements of your selected market against those in the domes�c market, including communica�on, dimensions of culture, a�tudes, common business

e�que�e and prac�ces, and at least five other important aspects of culture.

B. Poli�cal and Economic Profile: Compare and contrast important poli�cal and economic factors for your selected market against those in the domes�c market, including poli�cal systems and ideologies, current

leaders, economic measures or characteris�cs used in classifica�on, and government interven�on on trade.

C. Legal and Regulatory Profile: Compare and contrast important legal and regulatory requirements of your selected market against those in the domes�c market, including trade restric�ons, regula�ons of products

or services, legal processes for business transac�ons, and import restric�ons or documenta�on.

Guidelines for Submission

Template: Business Brief

Submit the template as a 500‐ to 650‐word Microso� Word document. Based on your milestones, you should have Sec�ons One and Two completed. Sources should be cited according to APA style.

Milestone Two Rubric

Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Market Profile: Cultural Profile Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner and compares and contrasts more than the required cultural elements

Compares and contrasts important cultural elements of the selected market against the domes�c market, including communica�on, dimensions of culture, a�tudes, and common business e�que�e and prac�ces

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding further analysis and detail to the cultural comparison

Does not a�empt criterion 25

Market Profile: Poli�cal and Economic Profile

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Compares and contrasts important poli�cal and economic factors for the selected market

Shows progress toward proficiency, but with errors or omissions; areas for

Does not a�empt criterion 30

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sophis�cated, or crea�ve manner factors for the selected market against those in the domes�c market, including poli�cal systems, leaders, ideologies, economic measures or characteris�cs, and government interven�on on trade

omissions; areas for improvement may include adding further analysis and detail to the poli�cal and economic comparison

Market Profile: Legal and Regulatory Profile

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Compares and contrasts important legal and regulatory requirements of the selected market against those in the domes�c market, including trade restric�ons, regula�ons of products or services, legal processes for business transac�ons, and import restric�ons or documenta�on

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding further analysis and detail to the legal and regulatory comparison or comparing addi�onal relevant factors

Does not a�empt criterion 25

Ar�cula�on of Response Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstra�ng an understanding of audience and purpose

Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, nega�vely impac�ng readability

Submission has cri�cal errors in grammar, sentence structure, and spelling, preven�ng understanding of ideas

10

Cita�ons and A�ribu�ons Uses cita�ons for ideas requiring a�ribu�on, with few or no minor errors

Uses cita�ons for ideas requiring a�ribu�on, with consistent minor errors

Uses cita�ons for ideas requiring a�ribu�on, with major errors

Does not use cita�ons for ideas requiring a�ribu�on

10

Total: 100%

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