5-2 Milestone Two Week 5
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MilestoneTwoGuidelinesandRubric.html2.zipMilestone Two Guidelines and Rubric.html
INT 220 Milestone Two Guidelines and Rubric
Overview
In this course, you have explored the elements of a market profile, including cultural, political, and economic aspects, and looked at the legal and regulatory market considerations. In this milestone, you will complete the next part of your course project by creating a market profile for your chosen country and creating legal and regulatory considerations.
Scenario
You are a business analyst working at a small U.S. organization that produces high-quality cell phone cases. Your sales have started to flatten in the U.S. market. While the organization is not losing money, leadership would like to explore ways to continue to grow. Leadership indicated that they have noticed competitors entering international markets.
You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below and to summarize your findings in a business brief for leadership.
Continue to use your selected market from Milestone One. As a reminder, the options for international markets are:
- Argentina
- Brazil
- China
- India
- Indonesia
- Japan
- Nigeria
- Russia
- South Africa
Note: Contact your instructor if you would like to use another country for your course project.
Directions
In this milestone, you will continue to use the Business Brief Template, which is linked in the What to Submit section below, to complete Section Two. Use course resources as well as the Shapiro Library Research Guide linked in the Supporting Materials section to support your responses.
Section Two: Market Profile
Explore and explain the cultural, political, and economic environment of your selected market to help inform future business decisions regarding expansion from the U.S. market.
Specifically, you must address the following rubric criteria:
- Cultural Profile: Compare and contrast important cultural elements of your selected market against those in the U.S. market, including communication, dimensions of culture, attitudes, common business etiquette and practices, and at least five other important aspects of culture.
- Political and Economic Profile: Compare and contrast important political and economic factors for your selected market against those in the U.S. market, including political systems and ideologies, leaders, economic measures or characteristics used in classification, and government intervention on trade.
- Legal and Regulatory Profile: Compare and contrast important legal and regulatory requirements of your selected market against those in the U.S. market, including trade restrictions, regulations of products or services, legal processes for business transactions, and import restrictions or documentation.
What to Submit
Submit Section Two: Market Profile of the Business Brief as a 500- to 650-word Microsoft Word document. You completed Section One for Milestone One, so the template you submit for this milestone should have Section One and Section Two completed. Sources should be cited according to APA style.
Supporting Materials
The following resource supports your work on the project:
Shapiro Library Research Guide: INT 220 Research Guide
AI Usage
If you use gen AI tools to support your work on this assignment, be sure to follow these AI usage guidelines. You must acknowledge your use of these tools in your work. Guidelines on how to cite AI tools can be found in this Shapiro Library guide.
Milestone Two Rubric
| Criteria | Exceeds Expectations (100%) | Meets Expectations (85%) | Partially Meets Expectations (55%) | Does Not Meet Expectations (0%) | Value |
|---|---|---|---|---|---|
| Market Profile: Cultural Profile | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner and compares and contrasts more than the required cultural elements | Compares and contrasts important cultural elements of the selected market against the U.S. market, including communication, dimensions of culture, attitudes, and common business etiquette and practices, and at least five other important aspects of culture | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include adding further analysis and detail to the cultural comparison | Does not attempt criterion | 25 |
| Market Profile: Political and Economic Profile | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Compares and contrasts important political and economic factors for the selected market against those in the U.S. market, including political systems, leaders, ideologies, economic measures or characteristics, and government intervention on trade | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include adding further analysis and detail to the political and economic comparison | Does not attempt criterion | 30 |
| Market Profile: Legal and Regulatory Profile | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Compares and contrasts important legal and regulatory requirements of the selected market against those in the U.S. market, including trade restrictions, regulations of products or services, legal processes for business transactions, and import restrictions or documentation | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include adding further analysis and detail to the legal and regulatory comparison or comparing additional relevant factors | Does not attempt criterion | 25 |
| Clear Communication | Exceeds expectations with an intentional use of language that promotes a thorough understanding | Consistently and effectively communicates in an organized way to a specific audience | Shows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understanding | Shows no evidence of consistent, effective, or organized communication | 10 |
| Citations and Attributions | Uses citations for ideas requiring attribution, with few or no minor errors | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | 10 |
| Total: | 100% |
Course Documents/INT 220 Business Brief Template.docx
INT 220 Business Brief Template
Course Project
[Directions: Remove this Directions section before submitting this as your Final Project in Module Seven:
Complete this template by replacing the bracketed text with the relevant information. Use evidence from the course and outside resources to support your explanations. Ensure you use complete sentences in all sections of the template, except when filling out tables, where concise phrases or bullet points may be appropriate. Cite your sources in APA style.
You will be working on this template throughout the course, progressing toward the submission of the completed template as your final project in Module Seven. You will complete the template sections in the following milestones:
· For Milestone One, you will complete Section One of the template.
· For Milestone Two, you will complete Section Two of the template.
· In Modules Six and Seven, you will incorporate any feedback that you received on your prior milestone submissions. You will also complete Section Three of the template before submitting the finalized template for your final project submission. ]
Section One: Drivers for Global Entry
Country Selection
[Insert the name of the country you have selected to use for your course project.]
Purpose of Global Expansion
[Explain the key benefits of successful global expansion for U.S. organizations.]
Business Impacts of Global Business
[Explain how global expansion of a U.S. organization can impact business operations such as strategic planning, marketing, supply-chain management, human resources, and so on.]
Societal Impacts of Global Business
[Explain how the global expansion of organizations has impacted society, citing specific examples regarding culture, transportation, employment, infrastructure, and environmental climate.]
Cultural Considerations for Global Business
[Explain the importance of researching the culture of a potential global market prior to market entry, as well as key cultural considerations to explore to inform expansion decisions.]
Section Two: Market Profile
[Complete the Cultural Profile Table below.]
Cultural Profile
[Compare and contrast important cultural elements of your selected market to those in the U.S. market, including communication, values and attitudes, cultural dimensions, and at least five other important aspects of culture. You may fill in the chart below in order to use data and statistics to support your comparisons. Note that tables require only words, phrases, or numbers, not complete sentences.]
|
Category |
United States |
[Insert Country Selection From Course Project] |
|
Commonly Spoken Languages |
[Insert information.] |
[Insert information.] |
|
Commonly Practiced Religions |
[Insert information.] |
[Insert information.] |
|
Power Distance Index (PDI) |
[Insert information.] |
[Insert information.] |
|
Individualism Versus Collectivism (IDV) |
[Insert information.] |
[Insert information.] |
|
Motivation Toward Achievement and Success (MAS) |
[Insert information.] |
[Insert information.] |
|
Uncertainty Avoidance Index (UAI) |
[Insert information.] |
[Insert information.] |
|
Long-Term Orientation Versus Short-Term Normative Orientation (LTO) |
[Insert information.] |
[Insert information.] |
|
Indulgence Versus Restraint (IVR) |
[Insert information.] |
[Insert information.] |
Political and Economic Profile
[Compare and contrast important political and economic factors for your selected market against those in the United States. Factors should include political systems and ideologies, leaders now, economic measures or characteristics used in classification, and government intervention in trade.]
|
Category |
United States |
[Insert Country Selection From Course Project] |
|
Political System |
[Insert information.] |
[Insert information.] |
|
Current Leaders |
[Insert information.] |
[Insert information.] |
|
Economic Classification |
[Insert information.] |
[Insert information.] |
|
Economic Blocs Impacting Trade |
[Insert information.] |
[Insert information.] |
|
Gross Domestic Product |
[Insert information.] |
[Insert information.] |
|
Purchasing Power Parity |
[Insert information.] |
[Insert information.] |
|
Current Interest Rate |
[Insert information.] |
[Insert information.] |
|
Current Inflation Rate |
[Insert Information.] |
[Insert Information.] |
Legal and Regulatory Profile
[Compare and contrast important legal and regulatory requirements of your selected market against those in the U.S. market, including trade restrictions, regulations of products or services, legal processes for business transactions, and important restrictions or documentation.]
[Insert your answer.]
[Review the Milestone Two Guidelines and Rubric before submitting the template.]
Section Three: Market Considerations
Monetary Considerations
[Explain how monetary considerations such as currency, exchange rates, and exchange-rate management would impact the organization’s decision to expand into your selected market. Use current exchange rates between your selected country and the United States to support your explanations. Complete the table below to support your explanations using current exchange rates.]
|
Category |
The U.S. Dollar |
[Insert Country Selection From Course Project’s Currency] |
|
Exchange Rate |
[Insert information.] |
[Insert information.] |
Management and Human Resource Considerations
[Explain management practices that best address human resource considerations for your selected market, such as management approaches or staff and labor laws. Describe their impact on policies and procedures.]
[Insert your answer.]
Mode of Entry Considerations
[Considering the entry modes described in Chapter 11 of the Dunung textbook, provide the modes of entry would be most appropriate for entering your selected market.]
References
[Include any references you cited according to APA format.]
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