Assi 4
Hillaryh33 
MilestoneTwoGuidelinesandRubric.html.zipMilestone Two Guidelines and Rubric.html
COM 229 Milestone Two Guidelines and Rubric
Overview
Over the past few modules, you learned the basics of Adobe Illustrator and Photoshop. You also learned about elements and principles of design, communication and design theory, and the importance of branding in meeting project goals. In this milestone, you will use the knowledge you have gained about the Adobe programs, design, and design theory to create a few artifacts for the client you selected in Milestone One.
Scenario
You work as a designer for a media consulting firm that completes projects across all industries. Your supervisor has offered you the opportunity to select one of three new up-and-coming clients who don’t have their collateral established yet, and she wants you to create a digital campaign that meets their needs.
You have already selected your client and identified your audience and project goals, and you are now beginning to work on creating key artifacts for the digital campaign. Below is the client information from Milestone One to help remind you of your selected client’s needs.
Client Information Make sure to use the same client information you used in Milestone One.
- A small nonprofit organization, All Paws Shelter, located in Miami, Florida, is planning to hold a 30-day fundraising campaign to support local animal shelters after the recent hurricane, as some of the local shelters were badly damaged and in need of repairs. The region has a high percentage of retirees, and many own pets that were adopted from the shelter. All Paws Shelter has asked that the costs be kept as low as possible.
- A regional health insurance company, Apox Insurance, is sponsoring a local fun-run event for all ages to promote heart health through regular physical activity. All proceeds will be donated to the American Heart Association, and the event will take place in six months. To raise money for the cause, participants will ask for donations from friends, families, and businesses. Apox Insurance will also raise money through vendor booths and food sales after the race. Apox Insurance will also provide blood pressure screenings free of charge, and they’ll provide attendees with literature about the benefits of regular physical activity. Apox Insurance is located in a small city with a diverse population, and they’re hoping to encourage more families to be involved in physical activity. Apox Insurance has noted that while they can’t spend a fortune to market the event, they can afford a few more expensive marketing options.
- Arlington Regional, a local nonprofit hospital, recently received a generous donation to build a new neonatal intensive care unit (NICU). The board of directors would like to create a unique campaign for the hospital to promote the new NICU regionally and to prepare for the grand opening a year from now. Arlington Regional had not seen much growth in many years, but it’s now becoming a fast-growing community with many young families moving into the area. The hospital staff hope the addition of a new NICU will encourage more young families to use the hospital. Arlington Regional is willing to pay top dollar for a campaign that uses diverse communication channels.
Prompt
In Milestone One, you selected your client. Before you begin this milestone and create your digital designs, make sure to review your client’s information alongside any milestone feedback you received.
Visual Designs Once you have reviewed the above materials, you can begin to create a portfolio of digital designs for your selected client that showcases your visual design skill set.
For this milestone, you must create the following designs:
- A revised or new logo for the organization you selected in Milestone One
- You may use the drafted logo provided in the “Supporting Materials” section of this assignment to modify the original logo to suit the project goals and branding, or you may create a new brand-aligned logo.
- One of the following designs to advertise the organization’s event:
- Web or email banner
- Flyer
- Billboard
- Infographic
- Brochure
- Mailer/postcard
- Other (with instructor approval)
Specifically, you must address the following rubric criteria:
- Logo Design Techniques: Modify or create a logo for your selected organization that clearly demonstrates principles and elements of design, design techniques, and effective use of color.
- Additional Design Techniques: Modify or create a unique visual design for the selected organization’s event that clearly demonstrates principles and elements of design, design techniques, and effective use of color.
- Logo Alignment: Modify or create a logo for the organization that clearly aligns to the organization and target audiences.
- Additional Design Alignment: Modify or create an additional design for the event that clearly aligns to the organization, event, and target audiences.
Rationale
- Tools and Technology: Justify why you selected the tools and technology you used.
- Delivery: Explain how the communication will be delivered to the target audience and why the selected channel is the appropriate delivery method for each visual.
- Design: Explain the design elements and principles, visual and communication theories, and design techniques you used to create each visual, and explain the impact these will have on the target audience.
- Message: Describe the message conveyed in each visual, including how the elements of design support the intended message.
What to Submit
To complete this assignment, you must submit the following:
Designs If you’re using an Adobe Creative Suite program (AI, PSD, etc.), submit both a PDF and a native file of each design with the date of submission so that your instructor can view it to provide feedback.
Rationales Submit your rationales as a 250- to 500-word Word processing document. The references page, structure, and formatting of this document need to follow APA Style. Use headings to identify which visual design each rationale refers to.
Supporting Materials
The following resource(s) may help support your work on the project:
Resource Guide: Visual Design Media Guide PDF This resource guide provides a list of design tools to choose from to create visuals. Use this resource to access tutorials to learn how to use various tools and technologies.
Resource Guide: Collateral Resources PDF This resource guide provides helpful guidance on sizes and templates and gives general design tips for your various collateral options.
Template: Drafted Logo This logo can be used as a starting point for any of the three clients, or you may create your own.
Milestone Two Rubric
| Criteria | Exemplary (100%) | Proficient (85%) | Needs Improvement (55%) | Not Evident (0%) | Value |
|---|---|---|---|---|---|
| Logo Design Techniques | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Modifies or creates a logo for the selected organization that clearly demonstrates principles and elements of design, design techniques, and effective use of color | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include more appropriately or purposefully using elements and principles of design or color | Does not attempt criterion | 10 |
| Additional Design Techniques | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Modifies or creates a unique visual design for the selected organization’s event that clearly demonstrates principles and elements of design, design techniques, and effective use of color | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include more appropriately or purposefully using elements and principles of design or color | Does not attempt criterion | 10 |
| Logo Alignment | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Modifies or creates a logo for the organization that clearly aligns to the organization and target audiences | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include more clearly aligning the logo design to the project goal, client branding, or target audiences | Does not attempt criterion | 10 |
| Additional Design Alignment | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Modifies or creates a visual design for the event that clearly aligns to the organization, event, and target audiences | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include more clearly aligning the visual design to the project goal, client branding, or target audiences | Does not attempt criterion | 10 |
| Rationale: Tools and Technology | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Justifies why the selected tool and technology were selected | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include strengthening the reasons for using the selected technology or selecting a more appropriate technology based on the visual design and project type | Does not attempt criterion | 12 |
| Rationale: Delivery | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains how each identified delivery method/channel is appropriate for target audiences and deliverable type | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include strengthening the reasons for selecting the identified delivery method or selecting a more appropriate delivery method based on the visual design, project type, and target audiences | Does not attempt criterion | 12 |
| Rationale: Design | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Concisely explains the use of design elements and principles, visual and communication theories, and design techniques in the creation of each design | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include clarifying the purposeful use of design elements and principles, visual and communication theories, and design techniques in the creation of each design, or using more of these design best practices | Does not attempt criterion | 13 |
| Rationale: Message | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Describes the message conveyed in each visual, including how the elements of design support the intended message | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include more clearly articulating the intended message or how the selected elements of design clearly support the intended message | Does not attempt criterion | 13 |
| Articulation of Response | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose | Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability | Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas | 5 |
| Citations and Attributions | Uses citations for ideas requiring attribution, with few or no minor errors | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | 5 |
| Total: | 100% |
course_documents/COM 229 Visual Designs Media Guide.pdf
COM 229 Visual Design Media Guide
Media Type Visual Tools and Tutorials
Print Brochures
Adobe InDesign Create beautiful layouts for both print and digital media using InDesign. To view these resources, make sure you are logged in to your Adobe account.
● Tutorial: Get Started With InDesign ● Tutorial: Create a Brochure
Microsoft Word Create brochures using Microsoft Word. To access templates, open a new Word document and use the search tool to find a brochure template.
● Video Tutorial: How to Create a Brochure Using Word 2013/2016 (4:46) ● Video Tutorial: How to Make a Tri-Fold Brochure in Microsoft Word
(1:26) Canva Create brochures using Canva. You will need to create an account on Canva.com to use this program.
● Video Tutorial: How to Use Canva Tutorial for Beginners (24:09)
Print Business Cards
Adobe InDesign Create beautiful layouts for both print and digital media using InDesign. To view these resources, make sure you are logged in to your Adobe account.
● Tutorial: Getting Started With InDesign ● Tutorial: Create a Business Card
Microsoft Word Create business cards using Microsoft Word. To access templates, open a new Word document and use the search tool to find a business card template.
● Video Tutorial: Microsoft Word Business Card Template (3:29) Canva Create personalized business cards using Canva. You will need to create an account on Canva.com to use this program.
● Video Tutorial: How to Use Canva Tutorial for Beginners (24:09)
Print Flyers
Adobe InDesign Create beautiful layouts for both print and digital media using InDesign. To view these resources, make sure you are logged in to your Adobe account.
● Tutorial: Getting Started With InDesign
● Tutorial: Make a Flyer Microsoft Word Create flyers using Microsoft Word. To access templates, open a new Word document and use the search tool to find a flyer template.
● Video Tutorial: Microsoft Word - Create Flyer (12:31) Canva Create flyers using Canva. You will need to create an account on Canva.com to use this program.
● Video Tutorial: How to Use Canva Tutorial for Beginners (24:09) Piktochart Create flyers using Piktochart. You will need to create an account on Piktochart.com to use this program.
● Video Tutorial: A Simple Guide to Piktochart for Beginners (5:11)
Print Cards
Adobe InDesign Create beautiful layouts for both print and digital media using InDesign. To view these resources, make sure you are logged in to your Adobe account.
● Tutorial: Getting Started With InDesign ● Tutorial: Set Up a Postcard
Microsoft Word Create cards, postcards, or invitations using Microsoft Word. To access templates, open a new Word document and use the search tool to find a card, postcard, or invitation template.
● Video Tutorial: How to Print Postcards at Home (1:30) ● Video Tutorial: Creating Invitations Using Clipart in Microsoft Word
(8:38) Canva Create cards, postcards, and invitations using Canva. You will need to create an account on Canva.com to use this program.
● Reading: The Free Book Cover Maker With Stunning Layouts
Print Covers
Adobe InDesign Create beautiful layouts for both print and digital media using InDesign. To view these resources, make sure you are logged in to your Adobe account.
● Tutorial: Getting Started With InDesign
Canva Create book or magazine covers using Canva. You will need to create an account on Canva.com to use this program.
● Video Tutorial: How to Use Canva Tutorial for Beginners (24:09)
Web Website
Wix.com Create a personal or professional website with Wix. You will need to create an account on Wix.com to use this program. You can access their portfolio of templates when you create a new website.
● Video Tutorial: How to Make a Stunning Website on Wix.com (10:14)
Web Banner
Canva Create a banner for a website using Canva. You will need to create an account on Canva.com to use this program.
● Reading: Free Banner Maker
Web Video
Tools ● Document: Video Guide
Consider sharing your video on social media, YouTube, or a website or use it as a commercial.
Presentation Slide
Presentation
Microsoft PowerPoint Use Microsoft PowerPoint to create a slide presentation. To access templates, open PowerPoint and use the search tool to find a template.
● Video Tutorial: Beginner’s Guide to PowerPoint (23:12) Canva Create a presentation using Canva. You will need to create an account on Canva.com to use this program.
● Reading: Design Powerful and Engaging Presentation Slides
Presentation Poster
Piktochart Create a poster using Piktochart. You will need to create an account on Piktochart.com to use this program.
● Video Tutorial: A Simple Guide to Piktochart for Beginners (5:11) Canva Create a poster using Canva. You will need to create an account on Canva.com to use this program.
● Reading: Custom Posters Made Easy With Canva’s Poster Maker
Presentation Charts Microsoft Excel
Use Microsoft Excel to plot data in a graph, chart, or diagram.
● Video Tutorial: Excel Charts and Graphs (14:09) Draw.io Use draw.io to design graphs, charts, and diagrams. You will need to create an account on draw.io to use this program.
● Video Tutorial: Quick Introduction to Draw.io (4:29)
Presentation Infographic
Piktochart Create an infographic using Piktochart. You will need to create an account on Piktochart.com to use this program.
● Video Tutorial: A Simple Guide to Piktochart for Beginners (5:11) ● Reading: A Student’s Guide to Getting Started With Piktochart
Consider whether you will present your infographic on a website, a printed poster, etc. PikMonkey Use PikMonkey to create unique digital assets with versatile text tools, vector graphics, effects, and more. PikMonkey also has collaborative features that allow you to easily work with other team members to create and share in real time.
● Blog Tutorial: How to Use PikMonkey ● Blog Tutorial: Create an Infographic: Five Popular Styles
Venngage This free web tool can be used to create infographics from scratch or from its library of templates.
● Video Tutorials: Onboarding Guide (29:52)
Other Illustrations
Adobe Illustrator Use Adobe Illustrator to create a variety of graphics using drawing tools, beautiful typography, and innovative features. To view these resources, make sure you are logged in to your Adobe account.
● Tutorial: Get to Know Illustrator Google Drawings Use Google Drawings to create illustrations, logos, or other original visuals. You will need to create a Google account and access your Google Drive to use this program.
● Video Tutorial: How to Design a Logo in Google Drawings (11:15)
PikMonkey Use PikMonkey to create unique digital assets with versatile text tools, vector graphics, effects, and more. PikMonkey also has collaborative features that allow you to easily work with other team members to create and share in real time.
● Blog Tutorial: How to Use PikMonkey ● Blog Tutorial: Make a Design
Other Photo Editing
Devices Use a digital camera, cell phone, or other device of your choosing to take photographs to create a visual. Adobe Photoshop Use Photoshop to edit and modify images to suit the needs of your project. Photoshop comes with a wide range of professional, quality tools that can help you create incredible image-based media. To view these resources, make sure you are logged in to your Adobe account.
● Tutorial: Get to Know Photoshop ● Video Tutorial: Create an Image for Social Media (4:46)
PikMonkey Use PikMonkey to create unique digital assets with versatile text tools, vector graphics, effects, and more. PikMonkey also has collaborative features that allow you to easily work with other team members to create and share in real time.
● Blog Tutorial: How to Use PikMonkey ● Blog Tutorial: Photo Editing for Beginners
Other Advertisement
Adobe InDesign Create beautiful layouts for both print and digital media using InDesign, which allows you to incorporate images and illustrations created in other programs (such as Photoshop or Illustrator) into a polished deliverable. To view these resources, make sure you are logged in to your Adobe account.
● Tutorial: Getting Started With InDesign Canva Create ads using Canva. You will need to create an account on Canva.com to use this program.
● Video Tutorial: How to Use Canva Tutorial for Beginners (24:09) PikMonkey Use PikMonkey to create unique digital assets with versatile text tools, vector graphics, effects, and more. PikMonkey also has collaborative features that allow you to easily work with other team members to create and share in real
time.
● Blog Tutorial: How to Use PikMonkey ● Blog Tutorial: Make a Design
course_documents/COM 229 Collateral Resources.pdf
COM 229 Collateral Resources To help guide your additional designs, use the collection of resources below. You may find them helpful in creating your client’s collateral.
Additional Design Option Resources
Webpage Banner Reading: Standard Banner Sizes List Use this resource to help you appropriately size your web banner design. Reading: 15 Banner Ad Design Tips to Get More Clicks This resource can help you design an effective web banner.
Business Card Reading: Business Card Sizes and Dimensions This resource provides common business card sizes and more modern styles and sizes to help you design an effective business card.
Flyer Reading: Flyer Sizes Use this resource to help you appropriately size your flyer design. Reading: Flyer Design This resource can help you design an effective flyer.
Billboard Reading: What Are the Average Sizes of Billboards? Use this resource to help you appropriately size your billboard design. Reading: 5 Rules of Effective Billboard Design and Advertising This resource can help you design an effective billboard.
Email Banner Reading: The Best Width for Your Email Marketing Campaigns Use this resource to help you appropriately size your email banner design.
Infographic Reading: What are the Best Sizes for Infographic Design and Promotion? Use this resource to help you appropriately size your infographic design. Reading: Infographic Design This resource can help you design an effective infographic.
